PARAMOUNT WEEK.

Evening Post, Volume CX, Issue 52, 29 August 1925, Page 10

PARAMOUNT WEEK.

Tho fifth annual Paramount Week will be celebrated throughout New Zealand from 31st August to sth September. Paramount Week is a seasonwhich has been instituted with the object of stimulating the moving picture business generally, and has now assumed large proportions. It is being taken up wholeheartedly by exhibitors in their own individual interests. , Paramount Week will this year be the most important event in the "movies" in New Zealand. Special inducements are being offered to exhibitors to participate in the campaign. A notable feature of Paramount Week will be a competition for exhibitors for the beat enterprise shown during this week. A sum of £1250 in cash prizes will be distributed. In addition, there will be a Paramount Week Exploitation Shield, valued at one hundred guineas. Besides this there will be a big newspaper campaign.. A further announcement haa recently been made in regard to future Paramount products, and it "is fully anticipated that their next line-up of pictures will be greater than the present year, which include such productions as "The Ten Commandments," "Monsieur, Beaucaire," "The Golden Bed," "The Border Legion,' "North of 36," and other such productions. The near future will bring us James M. Barries "Peter Pan," Zane Grey's "The Thundering Herd," "Madame Sans Gene," Gloria Swanson's great..picture, and a number of others, details of which will be announced later. Paramount Week will be celebrated locally in the De Luxe, King's, Queen's, Princess, Tivoli, Artcraft, and Shortt's Theatres. Practically, all suburban theatres, also will be screening Paramount pictures.