BUYING IMPERIALLY

Evening Post, Volume CVII, Issue 131, 4 June 1924, Page 11

BUYING IMPERIALLY

REMARKABLE ADVERTISEMENT

FOR NEW ZEALAND

GOOD BUSINESS,

(FROM OUR OWN CORRESPONDENT.)

LONDON, 3rd April. Sir Philip Lloyd-Greame, lately President of the Board of Trade and chairman of the Economic Conference,, has written a letter to "The Times" upholding the principle of buying Imperially. The letter gains the prominence of the editorial page, and it is-particularly interesting in that it stands as a remarkable advertisement for New Zealand, and will tend to break down the preference ■ for Danish butter in some parts of the country. ' "I do not think," writes Sir Philip, "the public at Home sufficiently realise the great strides which have been made in New Zealand and Australia towards supplying this country with the necessary imports of dairy produce. It has been brought to, my notice that at the present time the retail price of New Zealand and choicest Australian butters is Is 8d per lb, as compared with the Is lid charged; in the shops for Danish. There are -slight local variations in'certain districts. caused by the extra distance from the ports, and consequently heavier railway charges. In buying the Empire product the householder can therefore effect a distinct economy, and at the same time secure an article which is second to none. For quality and purity the New Zealand' and the best Australian butters are equal to any in the world. !' . SAVING 3d A POUND.. "Improved methods of manufacture have raised the quality enormously,' and the critical tests to which the New Zealand butter is subjected before a tiovernment export certificate is granted, serve as an effective guarantee. Until the war, it is doubtful if any considerable number of people realised the volume or quality of the imports from Australia and New Zealand, their-produce simply passing into circulation as . 'foreign.' Now it is beginning.to be asked for under the name of-its country of origin, but not to the extent desirable; and my object in writing is to draw the attention of the multitude of daily purchasers to the fact that they may save 3d a. pound by buying an article of firstrate quality, which is produced within the Empire.

"It is unnecessary for me to dwell upon the mutual advantage of a voluntary nreference which means an actual and substantial economy. Last year New Zealand sent us better and cheese to the value of £17,713,320, and Australia's contribution was to the extent of £4,----755,320. Of course, the Commonwealth has not concentrated to the same degree upon the dairying industry. There is plenty of room for expansion, however, if the British public insist upon receiving Empire butter, and it is an expansion that will be of reciprocal, advantage. The more New Zealand and Australia sell to us the greater will be their capacity for supporting our manufacturers and increasing our export trade. It is well to bear this fundamental fact in mind. Our exports in 1922 to Australia reached a total of £64.000,000 and to New Zealand £19,500,000. Entirely apart from sentiment, which in this connection ought to count for much, it is obviously good business to support Empire trade." . .' ■'