NEW NEWSPAPERS

Evening Post, Volume CVI, Issue 30, 4 August 1923, Page 11

NEW NEWSPAPERS

The past year has seen several important additions to the Press of Australia. *or many years, as far as daily journalism .is concerned, the staid and dignified organs, whose judgment is tempered by age and tradition, have held the morning field undisputed in Sydney and Melbourne. But the day "has come when sprightly httle challengers are springing up full of heavy type, hair-raising stories, and quips and sallies against the parent papers. In Sydney the "Daily Mail" gained a big tactical advantage by ;lvipeanng at one penny, while the older papers had still only got down to lid from the war-time price of 2d, and durI!- g i i jSSeeks that elapsed before they yielded the difference the newcomer reaped a harvest of subscribers and an advertisement which have stood it in good stead during the stormy and troublous times that beset all newspapers '"n ?"' n an°y- ASainst that start the .Daily Guardian," which commenced only about a month ago, hag the reputa.wUn v-'K, & ,fr Joynton Smith whirl, h SmlUl S Wee%"-a. journal wh eh has, come to be widely read in w&\ Bnf bane > an'L Melbourne, and success Tn A? na "°table commercial bjecess. in Melbourne no morninePaper of the ordinary ne ws type haf yet appeared to contest the field with the older journals, but the "Sydney Sun h.i established there an ffl ed morning paper as well as an evening paper. Apparently the oldei-papers iS both capitals are fully holding theii own though ,n Sydney more than in Melbourne, they have of recent years made concewioiw » the treatmentLTdisphv pf news which some people do not ?m£ «der have enhanced their prestige Wih of New ZeTl T **-,? agnificent *«« ably CM SWI com Pare favour-