Page 5 Advertisements Column 3

Evening Post, Volume CV, Issue 111, 11 May 1923, Page 5

CLEVER BEAUTY SECRETS. REVEALED BY A LONDON CHEMIST. fThis seriea of articles by E. W. Smith, M.P.S., a qualified registered London chemist and " pharmacist, is par ticularly interesting because of its authoritativeness. Considering the bewildering mass of toilet requisites now offered to the public, Mr. omith s simple and homely suggestions should come as a great relief to the puzzled beauty seeker. The dispensing chemist, above all others, is in a position to judge results from long experience with thousands of cases. Mr. Smith has made a special study of the chemistry of beauty culture for many years, and the time is ripe for some such expert's clear statements, backed by the authority of experience and knowledge. RENEWING COMPLEXIONS. j It is foolish to nttempt to cover up ot hide a sallow complexion, when you can so easily remove the sallowness iteelf Rouge and the like on a brownish akin only emphasise the defect. The better way is to apply pure merqolised wax—the same as you would cold cream—putting it on at night, removing it in the morning with warm water and 6oap, following with a dash of cold "water. The effect of a few applications is simply marvellous. The half-dead cuticle is absorbed by the wax—painlessly, gradually, in tiny, imperceptible particlea—revealing the beautiful velvety white new skin be neath. No woman need have a sallow, blotchy, pimply, or freckled complexion if she will just get some good mercolised wax and use as suggested. FEMININE MOUSTACHES. To women who are annoyed by disfiguring downy hair growths a method of permanently eradicating the same will come as a piece of good news. For this purpose pure powdered pheminol may be used. Almost any chemist should be able to supply an ounce of this drug. The recommended treatment is designed not only to remove the disfiguring growth instantly, leaving no trace, but al«o to actually kill the hair roots without irritating the skin. THE KISS CURL. I cannot too strongly condemn the use of the hot curling-iron. It means death to the hair eventually. Moreover, it is entirely unnecessary. The hair can be made beautifully wavy and curly to any extent and in any form desired, merely by using such a simple ingredient as pure silmerine.,- This perfectly harmless liquid should be applied to the hair with a clean tooth brush at night. In the morning you will find that a> very beautiful natural wave and curliness has resulted, and the effect will last many day's. The liquid silmerine is very beneficial and is not sticky or greasy. A couple of ounces should last a very long time. THE MAGNETISM OF BEAUTIFUL HAIR. Beautiful hair adds immensely to the personal magnetism of both men and women. Actresses and smart women are I ever on the look-out for any harmless thing that will increase the natural beauty of their hair. The latest method is to use pure stallax as a shampoo on account of the peculiarly glossy, fluffy, and wavy effect which it leaves. As stallax has never, been used much for this purpose, it comes to the chemist only in alb sealed packages, enough for twentyfive or thirty shampoos. A teaspoonful of the fragrant stallax granules, dissolved in a cup of hot water, is more than sufficient for each shampoo. It ii very beneficial and stimulating to the hair, apart from its beautifying effect. WHAT WOMEN HATE. Every woman hates a shiny nose and a dull or greasy complexion. Few know that there is an instantaneous remedy at hand in the home, one that is absolutely harmless and that defies detection even under the closest scrutiny. If you have no cleminite in the house, get about an ounce, and add just sufficient water to dissolve it. A little of this lotion applied to the face will instantly cause the greasiness to disappear, and the skin will havo a perfectly natural, velvety, youth ful bloom that any woman might* envy. The effect will last for many hours, and n> powder is required, even under the most trying conditions, indoors or out. To prepare the face, neck, and arms for a long evening in a hot ballroom nothing can compare with this simpl« home-made lotion.—Advt.