"SCRIPPS-BOOTH" UTILITY MOTOR-CARS.

Evening Post, Volume XCV, Issue 23, 26 January 1918, Page 10

"SCRIPPS-BOOTH" UTILITY MOTOR-CARS.

Scripp6-Booth cars combine, in a way that is absolutely unique among motorcars, the luxury of the heavy car with the operating economy of the light car. The Scripps-Booth four-cylinder Roadster is the only car of light weight that has, as yet, really ■ satisfied the popular demand for the appearance of luxury and the comfort and ease of smooth-rid-ing that, until Scripps-Booth arrived, has been obtainable only in more costly cars.

To these qualities the Roadster adds the thrift and the handinees that are possible only in light weight, construction.

Rugged honesty of construction is the real source of. Scrippe-Booth popularity. It is like a lean, light-footed thoroughbred, with sinews of steel and muscles of whipcord. It is built to do heroic things, and does them. Beneath the surface beauty of Scripps-Booth are hidden homely qualities which spring from an honest purpose. It has road-steadiness without weight,-, strength without bulk. Its mechanism is in perfect balance. Its performance is consistent, responsive, and enduring even under abuse. Add to the economy of the cheap light car, extraordinary riding ease. Subtract from the heavy, costly car is clumsiness and expense. The nett result is ScrippsBooth luxury. Endurance is simply sustained power. The ability to sustain power does not depend upon mere size and weight. It springs from an. even distribution of weight—a perfect co-ordination of parts. Scripps-Booth endurance is the .product of concentrated strength, plus lightness, plu3. co-ordination, plus control. It is the highly specialised, synchronised strength of science. Excess weight in a motor-car is an effort to secure ease by weighting the car down on the' road. ■Soripps-Booth attains ease by a perfect and scientific balance. Scripps-Booth lightness is actually converted into luxury. Every ounoe of Scripps-Booth energy counts every minute it is on the road. It is not wasted in overcoming tho inertia. ■of dead weight. ScrippsBooth is like a perfectly-muscled athlete —its lightness conserve's energy. It always has energy to spare.