Page 6 Advertisements Column 4

Evening Post, Volume LXXXVIII, Issue 60, 8 September 1914, Page 6

IMPORTANT PACTS ABOUT JAM. WHAT THE LONDON TIMES SAYS. WHY "X" JAM BEATS ALL. rriPIE famous London Times is an umlisI- puted authority on every subject with which it deals, and therefore every housewife will be interested to know what The Times says about Jam. In its special Food Number, issued on Bth June, 1914, it 6ays: — "Whilst it would be too much to claim thut commercial jams are invariably better than those made nfc homo, it would be safe to affirm that better jam can be and is made in factories than it 16 possible < to make privately. In the factory the janj-boiler works year in and ,y.ear out under nearly constant conditions, whilst the amateuf employs her skill but seldom, and has no properly-organised cooking plant. Boiling over a fire or gas is an inferior method to the Use of steam, for two reasons : it takes long«r,_ or, _ in other words, there i» more time in which the flavour of tho fruit is dissipated in the air, and th« colour of the jam, even though no actual burning takes place, is darker. ... A town-dweller buying fruit from a shop will not get ;t; t in as good condition as the manufacturer who buys on the market, still less when, i as is very often the case, fruit is delivered from the farm right into the factory." The moral of the above is simply this : Buy "X" Jam, the best Jam made anywhere. "X" Jam i* prepared from eunripencd fruit delivered freshly from orchard to factory. The "X" Factory is situated in the heart of New .Zealand's finest fruit district, and is the largest and most up-to-date in tho Dominion. "X" Jam is made under ideal conditions, and is guaranteed absolutely pure. Therefore, you cannot do better than buy "X" Jam always. WATSON'S WHISKY JS OLD AND MELLOW. IS YOUR TASTE FASTIDIOUS? THEN drink "0AMR00" Dry Ginger Ale, compounded from an original Belfast formula. Most delicious and healthful of all drinks. We only ask a trial. At all Hotels and Stores. THOMSON, LEWIS & CO. Telephone 148. A. NORMAN JONES, D.D.S., and SIDNEY 'j. DAVYS, DENTISTS, ADELPHI CHAMBERS. 102, WiUis-st. 'Phone 1652