Page 11 Advertisements Column 1

Evening Post, Volume LXXXV, Issue 110, 10 May 1913, Page 11

In spending more money on advertising in newspapers, look out for the law of diminishing returns. That law says that four rowers do not drive a boat twice as far as two-— a forty horse power motor car is not twice as fast as a twenty. There is a point where more money cannot be profitably spent on advertising in newspapers <jfTRY A BOOKLET A Booklet is a great busine* builder — that is, a good Booklet, one that is written in a convincing style and is well printed. It reaches the prospective customer and tells a business story in an effective manner THE BOOKLET GETS THERE! We will write, design, and print your Booklet and make it so that it will help your business Write, Call, or Phone and we will give you PROMPT ATTENTION! 1981 .' TELEPHONES : 24 Dine* 70 J*E D\M\o/N D S I / cooking being light, pure I / ty * n^ wholesome ? If so, / 't§ / keep • tin of / *.f* / EDMONDS PRIZE / % / BAKING POWDER / CA / in the home. It givts *• / PERFECT RESULTS / when baking — j 7^5527 Scones I / ASK FOR Bread , IMi I? J J Plstl * yf bdmonds **~ HV , — »» Buns HP ALL GROCERS SELL IT. **€' FOR CLEAN SHAVING. Wfls££Ys£,4W fl s££Ys£,4 "V^H I 0"I 0 " prefer-Stick, Powdor, or Oream-you find in COLGArE'S Mio fullest measure of both comfort and economy. They all - gJVe tho Baite croamy, "stnarfclcra" lather that softens the beard while being worked up with tho brush— no mussy "rubbing in" with the fingww. There is never any WMte. Shaken on to the wet brush the last partiole of Powder is as good as the firat. The Cream can be squeezed out to the very end of the tv.bo. Th& Stick uses tip fc> the uamo full extent The illustration u» of the Stick, and of its handsome nickel tube holder with screw top. There is no waste. When the stick you now have is nearly used up, wet it and press it firmly on the end of the new Stick. It stay 6, and so you never have to throw away the last half inch or 80. Always ask for COLGATE'S— Stick, Powder, or Cream. If you want the very best ■ -04 Flannelette the Old Country Produces b«y HORROCKSES' latest victory SEE HORROCKSES' NAME ON g&^Ei! 11 * 12 ® SELVEDGES and decline all substitutes EXHnSITION, 1910 SoW by all Fir.t-Cl«»» Draper* and Storekeepers. ■44 s _ , .