young, photo.] MANGATAINOKA BREWERY.

Evening Post, Volume LXXXIII, Issue 151, 26 June 1912, Page 22

young, photo.] MANGATAINOKA BREWERY.

A business which has a splendid record behind it, and a still greater -future in front of it, is that which bears the old and honoured name of the North Island Brewery Company, Ltd., whose brewery premises, situated on the banks of the Mangatamoko River, in the Forty Mile Bush, are depicted at the top of this short sketch. There can be no doubt whatever that it is mainly due to the vigorous and persevering nature of tho popular managing director, Mr. H. Cowan, that the concern has become what it is to-day, and that the registered brands of the now famous lvi Ale and Stout are sought after, and enjoy a very large sale through* oUfc v Zealand ; ,' 1 ' ne railway records show that during the past year alone over 700 tons of liv Ale and Stout were railed away from Mangatainoko Station, which fact proves over and over again its immenso popularity in distant parts of the Dominion. The chief points in the manufacture of high-class beer are : First, that the beverage should be brewed solely from the very best quality of materials ; and^ secondly, that it should be as light as possible, consistent with good keeping qualities and a proper amount of flavour, and it has been found, after careful tests and exhaustive enquiry that all desiderata of ideal ale and stout will be found in the output of the North Island Brewery Co., Ltd., whose premises and methods may be taken as a model of a premier New Zealand Brewery. Who has not heard of the famous Tui'Ale and Stout, which beyond a doubt meets the most pressing need of the day— sound, wholesome liquor, reliable in quality, perfect in flavour? _ It is a simple fact that the brows of this house, owing to the unique .combination of the finest materials and pure crystal water supply, nave gained the highest repute, not only in the immediate neighbourhood, but throughout tho North and South Islands. Frorri a hygienic point of view the premises may almost be regarded as perfect. Scrupulous attention is paid, to cleanliness, tho sanitary environment- is flawless/ and only the choicest materials and highest grades of malt and hops are used. The result is that Tui Ale and Stout are a revelation of flavour, purity, and nutritious properties. It is admitted that there is no more healthy beverage than beer, provided that you get the right stuff. It is, however, only in A BJREWERY OF STANDING AND UNBLEMISHED REPUTE like that of the North Island Company, Ltd., that you" are certain of obtaining that desirable quality, pleasing to both eye and palate. It seeniß certain that once a man has tasted these brews he will not thereafter bo satisfied with a heavy thirst-provoking ale. The firm supply in bulk or bottle, and there is ample evidence that the trado in bottled beer is increasing into startlingly largo proportions, as instanced by tho railway figures given above, nor have we yot seen the limit ( to which this extra trade for brewers will go. In these days 'of keen competition, heavy taxes, and abnormal expenses of all descriptions, 'it behoves every man of business, and more especially brewers, to keep pace with tho public demand, and endeavour to supply an article which will give general satisfaction. It is well kno>vn and recognised on all sides that the public of to-day are far more particular with regard to their beer, both as to flavour and appearance, than their forefathers were tortv years ago. Many brewers, foreseeing the change, have wisely taken every advantage science can offer, sparing neither trouble nor expense in their efforts to obtain as near perfection as possible. Yet there are at the present time a very large minority who are too conservative to adopt anything new or to assimilate new ideas, but this does not apply to the home of the celebrated Tin Ale and Stout, for Mr. Cowan believes in keeping up to date, and during the past year a great deal of money has been spent in extending and adding to the plant, which is admitted to be the most up to date in the Dominion. Something like thousands of pounds is represented in plant. The additions made recently include a modern crushing machine and elevating plant, and a new malt cleaner of the latest pattern, also a hot-water boiler having a capacity of 1500 gallons.' An order has also been sent Homo for a new beer boiler of the latest type, and having twice the capacity of the one now in use. It is mainly owing to the large output of this brewery that Mangatainoko Railway Station is an officered one. The large volume of trade done -in bottled beer necessitates the Company continuously employing two delivery expresses, which act as feeders to the local railway, besides delivering to towns in tho district. To secure supplies of the famous Tui Alo or Stout communicate direct with tho Company at Mangatainoko or with Levin & Co., Ltd., Wellington agents, Barraud and Abraham, Ltd. , Palmei'Bton North, Feilding or Dannevirkc ; or Goldingham and Beckett, Ltd., Palmerslon North. „ , „