Page 13 Advertisements Column 3

Evening Post, Volume LXXVI, Issue 112, 7 November 1908, Page 13

If you have re- 111 Ceived a SUDSCrip- So long as the subscription list remains open, & tion form US6 If s * n £ le P a y men t of only 7/6 brings the complete set of — THESE 25 HANDSOME VOLUMES at once ; if not, with oak bookcase if desired. • f 1 Carriage free to any port or railway station in the Dominion, Write iOr Olie,, and O r to any address within the 2-mile radius in Wellington, I qa Auckland, Christchurch, Dunedin, and xS other towns. the OT'-page pam- Dimensions of Books:— 10$ inches high, 7 inches viidt, 2\ imUs W f T(TI riHV thick. The Bookcase stands 4 feet high. Begun ten years ago, when the question of its ultimate price had occurred to no one, the History was brought to completion at a moment when The Times was contending that the current prices charged for new books of general interest were exhorbitant. The Times had arrived at its conviction in this matter from experience of The Times Book Clvb — a library and bookshop established by The Times in London for the use of its subscribers. It is unnecessary here to enter into the history of what has become known as the " Book War." Suffice it to say that when the " war " -was at its \ height the work of making the History came to a completion. The Times determined to seize tne opportunity thus offered of giving practical expression to its advocacy of lower prices for books. The History — a work which had been prepared with the greatest care and at a heavy expenditure (^"70,000)1 to meet a generally felt need should be published at such a low price as should justify beyond all doubt the attitude assumed by The Times towards other publishers. The drawing (reproduced from a photograph) below, will jgfjfimm m m 1 iiiiiii 1 'flfefejw ' suggest the extent to whclh rags $f :f (Ol I " liilis *^ ne Times nas succeeded' nmr^yjr i vfwiFKt^f^^^ >^^^'"^^'^^m^ fffjjyyslfia piles ofbooks here shown cost! 11= * land the same amount. Butj s §^ mmm * WnV^^^ !^^^ 1 striking as the contrast looks^ IS IpHiS I is !iH the difference is really gr-©atsf P tli^^B^^^^^l^^ft • ' tban is su eg« sted ** *** fff£?e> ar"^ j pdotograpa* ij Ssug 3||il» § Id ; A computation recently iPll^^^^^^Klftl « madereveals that books sold flylH ®r I at sac^ P riCes as those* lgp*g >• ■ i I charged for the three he*oj M^^^^^^^&r- ' -«» &° «- «-*». °° -I , m> 7 a j^^_ gg~H average, 739 weeds for on©) jfcS >^^|...,« 5u .,,,. Js^-,: t .,,.-1«2.. I I||| penny; the History, at As 'p^i^g^i^^^i^^j^^^^^^^'*' , lf , L „ -n- introductory subscription price* IP^S _ lg I gj^s 5 for one penny, so I|§"l|^^^^^^^^^|^?:^^l^^^^^^^^^Sl that the price charged by S|, if § P I "1 ll I] than one-sixfch of ordhuay '^^^^^^^^^oM^^M^^§SiJ^^^^^^Si boc * P^ 06^ Bot » this P l ** l|'^gg|j^^J •'•-'- ■■" —^--^| yrirah is, as it was intended l§°lL^^#^Mm^^flM i^BßKfewWWaMMa^ tobe,arecord,oo a ld.onlyb<» . BiflMSJB' V»i"^ i^iU'SfflftWrti.s'^Attfan.ii.^fifgyar- ' . 1 g=» named in respect of promp( These two piles of Books cost the same amount. purchasers of a subscription * *m. mj, * edition. The subscription list On the left hand aro shown ntn& volumes of tfee History, , . . v — — — has already been closed m for whtoh-ctt the present subscription pr/ce-T/ie 77mes England and the charges the purchaser In Now Zealand the same price j wou id be in time to take your as is asked for the three recent books shown on the advantage of the offer m New right hand of the photograph. Zealand you must apply at — " ~ ""-" """ ■"— — ~~" once. 1 INQUIRY FORM, to the times (London), n.z. office, 2 Harris st.. Wellington Please send me, post free, 84-page descriptive pamphlet of the Historians' History of the World t with fall particulars, and form of subscription at the present temporary price. """" ' vieass write clearly. ' ZG Address. . ,— ,„ ■.„-„,,-,-, r — „,,»,■■,- , . l