SUNBURN, REDNESS AND FRECKLES.

Evening Post, Volume LXXIV, Issue 150, 21 December 1907, Page 19

SUNBURN, REDNESS AND FRECKLES.

■ ' . . . . THE NEW TREATMENT. INTERESTING rKTOEjIATIO^ FROM MADEMOISELLE RUBINSTEIN. VIENNA, 25th October. You have my promise to let you hear from 1 me from time to time. The promise shall be kept. To biofch the present topic of gossip, I must refer to a gentleman who hails from Denmark, whence pale Prince Hamlet hailed and where not all things are— putrid. The name of the gentleman is Ifinsen. And though he had nothing to do with the Peace Congress. 1 dare say his name is known wherever the three R's fomi a subject of study. This Danish physician and scientist some years ago started on his career armed with the observation that small-pox ran a much milder course when N tho sun was shut out from the room occupied by the patient. This kept the' aggravating chemical action of the light away, and resulted either in pi eventing all pock-mark or in teduciug it fco a minimum. There -was thus established the principle of the x injurious effect of light But ib remained to decide whether the heat or the light-rays were at fault. I'urther research proved that the h"ht-i-ays were .the agents which worked°injury to the skin. This ouce admitted, most simple phenomena were soon found to substantiate the theory. The red eruption to be found on the skin of persons devoted to the sport of glacier climbing vug one of them. In such'hi^h icy altitudes heat is out of tho question, so whence the inflammation? Undoubtedly the light rays were the culprits. Step by step the conviction was reached that tho chemical action of the sun's blue and riolct rays wero tho cause of infiammation and discolouration of the skin —freckling, tanning, burning, blistering it. It was only recently that means were discovered to completely defeat their venomous onslaught on the delicate skintexture. •' And let it be set down here as a matter of congratulation and thanksgiving that scientific men are not all wifeless. I can see- in my mind's eye tho wife of such a scientilic gentleman trudging alone at his side, her face hidden beneath an unsightly gossamer of yellow, which colour has been found to bs immune. And 1 can hear with my mind's ear how she threatens vengeance dire if relief from this yellow covering be not giveu her. After much weary research domestic peace is restored in the suenlific home. The welcome n?ws is imparted that tho yellow veil may be discarded ; that rubbing over the face of a tiny bit of licsh-coloured , cream of mysterious ingredients will make the face as proof iigainbt sunburn, ledness, or freckles, as Krupp's armour is proof agahast the shells oi an enemy. And this is absolute gospel. We know that it is comparatively easy to loraovo sunburn and freckles ; but this cream positively prevents their ' appearance in the first place by paralysing, as ib -weie, the chemical action ol the sunbeams. So away with veils and sunshades. Tho principal ingredient in the preparation can Le had only in very limited quantities, so I arranged witli llto maker for his entire output for two % cols to come. I 3,iii .sending a sma]l lube for trial; and then shoitly thcic will aime a first shipment for general use by the

patrons of my "Beauty Shops" in Australia and New Zealand. . HELENA RUBINSTEIN. — Advt,