Page 4 Advertisements Column 2

Evening Post, Volume XLIII, Issue 61, 12 March 1892, Page 4

THE NEW WATEEBUEY'S. A WONDEEFUL EECORD. THE average newspaper reader who has noticed our advertisements from time to timo often remarks, " What a pile of money thoße Waterbury fellows waste in advertising," and no doubt this is the view held by ninety-nine people out of every hundred. Tbo initiated, however, know what 'a wonderful result these udvertisehients have brought about. When the writer came to New /"aland with the Waterbury Watch in IbB7. aiid mado tlm usual trade callri. tlic wholcbalo 'lealfTK would have none of them ; one Dunedin (inn having about a hundred stowed away in a Dowling-street cellar, quite, us they ntatod, unsaleable, becuiiiw evrryone considered it infra di'j to v*tvs ft. niokel watch. Retail iew«ll<?m were appealed to, but with no better reuult. The public will never take to a nickel Watch said they, and if they did we could not «01l them without lowering the states of our cralt. The position Was illogical. They handled nickel clocks, but could not be persuaded to handle nickel watches. This result was general in New Zealand, and not until the advertisements began to appear, and the public showed their eagerness to obtain these watches could any dealer be induced to purchaso them. When a start was made the sale grew by leaps and bounds. Thousands are sold in each city in the colony, and the country, stimulated by the '" weeklies," began to pour in their orders. Shipment after shipment arrived, and was at once absorbed, orders originally modest were doubled and trebled by cable, and yet for more than half the year wo were without stock. Gradually our circle of distributors extended and. many firms finding that a regular " nickel age, had set in ; hunted the markets o f Europe and America for substitutes. Each mail brought small parcels of metal watehos equaHy handsome in appearance, which were offered to the trade as fully equal to tho Watorbury, and on which double the profit could be made. They equalled the Watorbury in outward finish only, not as timekeepers ; like the man who fell out of the balloon, they wore not in it. Still the inducement of excessive profits was potent, and many firms who ought to have known better became parties to the deception, and backed up with their influence the representations of tho makers abroad, who had nothing to lose, and were not worth powder and shot, did they imitate the Waterbury never bo closely. In this manner, and aided by our shortness of supply, many spurious imitations were foisted upon the public and gained a temporary footing. Our boxes were at first imitated, and Continental watches were cased, so that the outward resemblance was great. Many purchasers were so deceived, and have urged us several times to take proceedings against the parties to tho fraud. Sufficient legal evidenoo of sale and identity have nover been forthcoming, and all we could do was to watch "' suspects," and wait our opportunity. Wo place our monogram WWC on the face of overy watch, and buyers should see that it is there, otherwise they are being " rooked." Gradually tho public became more wide aWake. Our advertisements were too far-reaching, and having initially created tho demand, wo were also able, by advertising, to minimiso the chance of deception. Storekeepers, in the first place not in the trade, gradually began to consider tho Watorbury a first staple. Jewellers saw that their original idea of the views of tho public had been refuted by results, and the larger and more respectablo who were most in touch with tho people overcame their early prejudice and resolved to supply what their customers required. Judges, Bankers, Merchants, Clergy, and tho other components of our population callod for the Watorbury with no uncertain sound. History repeats itself. In America, where the Watorbnry sales wero originally confined to Clothiers and Booksellers, nearly 40,000 Jewellers are now purchasing direct from the company, and are selling no other " cheap watches." Thoir Swiss and Homo counterfeits have boon sent to Coventry. This is the Watorbury ago. In Groat Britain the legitimate trade was equally apathetic, and not until close on ONE MILLION WATEEBUEYS had been sold by_ the great railway booksellers, W. H. Smith & Sons, and others, did they chip in. However, to return to Now Zealand, the reaction in favour of the Waterburys was as decided as its former opposition was spirited and determined. Wo have sold during the last oiprht months of tho current year more Waterburys than in any provions year of our trade. Orders flowed in by telegraph and telephone, by mail and by tnessengor, and many of the publio who have been waiting months for their watches as well as the dealers are in a position to verify this statement. So far as actual figures go the total sales to date are 84,790 WATCHES. and the population of tho colony at tho last census was 620,359. This gives more than one Waterbury to every eight natives and settlers, young and old, males and females, in the colony, and is a result totally unprecedented, " Ah, but how do we know it is true?" says a reader, and for purposes of corroboratioa we annex testimonials from four only of tho thirty-two firms who aro at present acting as our distributing agents, who certify personally to tho sale of over 34,500 watches. 11,952 WATCHES. Wellington, 24th October, 1891. I have examinod the books, and find that EIGHTY-THEEE GEOSS (equal to 11,952) Waterbnry Watches have been sent out of Messrs. Kempthorne, Prossor and Co.'s Wellington waronouse. There have been very few complaints, and every satisfaction is expressed that such a reliable timekeeper can be procured at so small a cost. All the last parcel of Gold Watohes have been sold, and there is quite a number of orders on hand for them in the next shipment to arrive. (Signed) Orlando Kemfthorne, Manager. 9360 WATCHES. Auckland, 25th September, 1891. We have examined our books, and find that we have sold SIXTY-FIVE GEOSS (or 9360) Waterbury Watches. Wo have had no complaint of any importance, and our customers generally have expressed themselves in terms of unqualified approval. — Yours faithfully, E- POKTZB & Co. 4320 WATCHES. Christchurch. 29th September, 1891. We have much pleasure in stating that our experience with the Waterbury Watch has been most satisfactory. We anticipated all sorts of trouble from purchasers treating a watch as an ordinary articlo of trade, bnt our fears proved groundless. Out of 360 DOZEN (or 4320) sold by us, very trifling complaint has been received. The almost unanimous opinion is, that for strongth and correct timekeeping the Waterbury is unsurpassed.— Yours faithfully, Edward Eeece & Sons. 9000 WATCHES. Dunedin, 10th Novembor, 1891. We have examinod our books and find we havo sold close on 9000 Waterburys, and tho demand for them still keeps up. Wo have much pleasure in testifying to the excellent character which thpso watches have earned for themselves as timekeepers and considering tho large number sold we have remarkably few brought in for repairs. — Yours truly, New Zealand Hardware Co., Ltd. (Per T. Black, Manager.) The remaining twenty-eight firms make up the balance of sales. We attribute this large turn-over to the undeniable excellency of the Waterbnry_ as a timekeeper, and its intelligent appreciation by the public, who would nevor have known of its existence but for tho value of the press as an advertising medium. The new short-wind, solid silver, and goldfilled Watorburys have arrived, and any person roquiring the correct time in an intrinsic setting can obtain the < keyless Waterbury, jewelled movements, in either ladies' or gentlemen's size for from 22s 6d to 635. The nickel favourites, with improved movements, remain at 22s 6d and 30s, and the long-wind pioneer series is unaltered at 13s 6d. Call and see the new watches before purchasing other Christmas and New Year's present?

THE NOTED FEEN DEPOT. MESSES. JUDD & SON, of the noted Fern Depot, of Manners-street, Wellington, Now Zealand, havo had this short paragraph printed specially for them in oidor to let the public see what class of people are visiting their establishment daily. They have now just completed an order for a collection of New Zealand ferns for Lord E. Gordon, and they have givon him every satisfaction in tho way of collecting and naming and packing them for their long journey to England. This gentleman has also kindly offered to use his greatost influence among his noble friends at Home. As ho is a great lovor of ferns himself ho has spared no pains to becomo thoroughly acquainted with our magnificent collection of Fern 6, and has allowed us tho great privilego of using his namo on our behalf. And can yon wonder at it, as he has" found a man that he hardly expected to find in this colony— one who has been thoroughly trained in the gorgeous places of England, to wit : the Koyal Kew Gardens; tho Crystal Palace, Sydonham ; the Royal Horticultural Society's Gardens, South Kensington ; and tho Hampton Court Palace Grounds. The last-named is noted for having the largest vinery in the world. Messrs. Judd's Ferns are made up in all manner of artistic designs— baskets and stands, picture-frames and all kinds of rustic fujnitnre. One great feature in this establishment is the very great display of pressed ferns on cards which are got up in a very neat manner by the junior partner of the firm, and are being bought up daily by English tourists. Several gentlemen who have called on us recently have told us that this establishment is about one of the most interesting places to visit throughout the colony of Now Zoaland. We havo shown them the rough material from the bush, and how it con be brought into its various uses, and described what a quantity is being burnt yearly to wasto. Tho senior partner of the firm shows the visitors what our magnificent soil can produce in various parts of the colony where he has visited, and they all feel most interested in hearing it. Of course the chief feature is to kni'W how to manage those lovely ferns after conveying thorn home, and we spare no pains in directing them, having had long experience among this class of plants in England. As wo have had good returns from most of our travelling customers, we now feol it a pleasuro to ask the public to call and see for themselves. Please note the address as above. "m/f~ISS NIVEN Gate D.1.C., Christchurch), wishes to inform the Ladies of Wellington that she has commenced business as Dress and Mantle Maker, at rooms over Mrs. Birrel'B Fancy Repository. Perfect fit guaranteed. 45, Cuba-street. (T{ O-AHEAD ! until you arrive at " Tho \JC Little Wonder." Thon stop and inspeot the stock and prices, whioh cannot be beaten. Note — 26, Manners-street, next to " Hat Box."