Page 2 Advertisements Column 2

Ellesmere Guardian, Volume LXII, Issue 17, 4 March 1941, Page 2

I Its a queer thing, but some men can't tell good tobacco from bad. Anything will do them so long as it's tobacco. Most smokers, however, know what's what. The ideal tobacco should possess not only fine flavour and aroma, but "admit of free indulgence without giving the smoker a raw throat or a sore tongue. And such tobaccos are not quite as common as postage stamps. But happily for New Zealand lovers of the weed, we have here, grown and manufactured within the Dominion, tobacco fully answering the requirements of even the most fastidious smoker. The fame of the true toasted brands has* now spread, be it noted, far beyond the confines of New Zealand, and both for flavour and fragrance they compare favourably with any leaf coming to us from over the water, while their puraty (assured by toasting) is such that they may be smoked with impunity, as freely as desired. The original and only genuine toasted tobaccos are Cut Plug No. 10 (Bullshead), Cavendish, Navy Cut No. 3 (Bulldog), Riverhead Gold and Desert Gold. Lots of imitations, though!*