50 REASONS

Ellesmere Guardian, Volume LX, Issue 18, 7 March 1939, Page 2

50 REASONS

WHY CHEVROLET IS THE GREATEST BUY FOR 1939

BODY— 1. Unisteel Turret Top Body . . . Seamless steel construction . . . steel above, below and on all four sides . . . Turret Top braced and domed for maximum protection . . . Complete safety. - 2. Body by Fisher . . . Chevrolet is the only low-priced car with "Body by Fisher." 3. Aero-Stream Styling . . . You won't tire of its beautiful lines. 4. Thorough Insulation of floor, Turret Top and all body and door panels to exclude noise . . . Cooler in summer . . . Warmer in winter. 5. Sloping V-type Windscreen . . . Minimises glare from approaching headlights . . . Weatherproof. 6. Fisher No-Draught Ventilation . . . The finest window design evolved in the motor industry . . . All the fresh air you want and complete freedom from draughts, fumes, and windshield misting. 7. Safety Plate Glass in all windows for full protection. 8. Genuine Leather Upholstery at no extra cost . . . Long wearing . . . Beautiful . . . Comfortable. 9. Adjustable Front Seat . . . The seat rises and the back tilts forward as the seat is moved closer to the controls The short driver has as much visibility as a tall man. 10. Increased Visibility . .. .Windshield and windows are larger and lower with narrower .corner pillars. 11. Instrument Panel with larger, more readable dials and figures . . . More beautiful in appearance. 12. Redesigned Body Hardware . . . Finished with mauve-brown plastic knobs, squared to allow the fingers to grasp them firmly. 13. Illuminated Ignition Lock, accessory plate, throttle and choke controls deeply recessed for safety. 14. Cowl Ventilator . . . Screened to prevent insects from entering . . . A cooling draught around your feet in hot weather. 15. 21 Candle Power Stop-light Bulbs ... Seven times the illumination of previous stop-lights. 16. Powerful Two-beam Headlights . . . Lenses half-inch larger for better night light . . . Powerful long beam for.country driving, low beam for town use ~ . . Convenient foot dip switch on toe-board ... A small red light in the instrument panel constantly reminds the driver when bright lights are on. 17. Safety Running Boards with new deep rubber ribs to give safer footing. 18. Resilient Cushion Front Seat Top A safety factor for rear seat passengers. • ' * 19. Spacious Luggage Compartments on all models. 20. Sun Visor . . . Large and readily adjustable to protect the eyes from sun glare. 21. Wide Rear Vision . . . Large,* one-piece rear window gives a clear view of the road through the large adjustable rear vision mirror. 22. Comfortable Seats . . . Coil springs made and spaced so that the cushion automatically adjusts itself to the weight of each passenger. 23. Safety Door Catches . . . Doors cannot accidentally open, and the springs offer less resistance than previous catches Closing of doors is smooth and easy. 24. Attractive Colour Options Chevrolet models are available in a choice of beautiful colours . . . Your dealer will show you the colours available. CHASSIS 25. Box Girder Chassis Frame . . . The strongest form of construction. 26. Diaphragm Spring Clutch . . . Smooth engagement, lower pedal pressure and less working parts. 27. Synchromesh Gears _f or quiet, easy changing at all speeds, it is easy to use the braking power of your engine for safety. 28. New Knee Action Wheels . The type used by Buick and other leaders in the motor car industry* . 29. Steering Column Gear Shift

. . . Vacuum Control for a minimum of effort in shifting ... Convenient and safe, it clears the floor of the front compartment to give really comfortable seating for three.* 30. Double-acting Hydraulic Shock Absorbers .... Fitted front and rear on all models. 31. Sway Eliminator . . . This torsion bar between the front springs resists that alarming roll on corners you take a trifle too fast. 32. Rubber Insulated Hear Springs to eliminate chatter and transfer of road noise. 33. Shock Proof Steering . . . Road shock does not reach the steering wheel . . . Steering is light, positive and self-centreing. 34. Perfected Hydraulic Brakes . . . Proven by three years' use in the hands of Chevrolet owners ... . Powerful and safe. 35. Heavy Duly 6-ply Tyres for safety and long life. 36. Boadability . . . Low centre of gravity gives outstanding road holding capacity. 37. Hypoid Rear Axle for long life, lower centre of gravity and the convenience of flat rear compartment floors. 33. Stabilised Front End Construction ... Radiator, headlamps and fenders are tied together in a single rigid . structure secure against weaving and the effects of road shock. ENGINE ■ ~. . 39. 85 h.p. 6-cylinder Valve-in-Head Engine ... The result of ten years' constant improvement . . . More Powerful . . . More Economical . . . More Dependable . . . Valve-in-Head engines hold all major records on land, sea, and air. 40. Balanced Down-Draught Carburettor . . . Especially designed for maximum economy and smooth engine operation . . . Special metering device assures properly proportioned fuel and air mixture at all engine speeds. 41. Air Cleaner with a removable filter maintains carburettor efficiency and prevents damage to the engine. 42. Four-way Lubrication . . . Supplying the needs of four different classes of bearings and bearing surfaces is an exclusive- feature of the engine. 43. Crankcase Ventilation saves the engine from undue wear *and corrosion by extracting vapours from the crankcase. 44. Self-Adjusting, Ball Bearing Water Pump to prevent loss of water from the cooling system. 45. Full Length Water Jackets completely surround every cylinder for complete cooling. ■•'-.'■ 46. Nozzle Spray Valve Cooling. accelerates the cooling of the exhaust valve seats r and prevents warping and pitting. 47. High Capacity Electrical System providing for ignition, lighting, and starting, with -special large reserve for operating radio, .special lights; heater and other electrical accessories . . . Voltage regulator controls the output of the generator, increasing the output when the battery is low, cutting it down when the battery is fully charged. 48. Harmonic Balancer attached to the front end of the crankshaft smooths out minor vibrations. 49. Automatic and Vacuum Spark Control, automatically adjusts the ignition timing to the requirements of every different operating condition. 50. Ease and Maintenance . . . No other type of motor is as easy to adjust and service as Chevrolet's Valve-in-Head engine. *28 and 29: On Chevrolet Master Deluxe Models only. _^