FROZEN MEAT

Dominion, Volume 33, Issue 283, 24 August 1940, Page 10

FROZEN MEAT

Available For New Zealand

Consumers

STATEMENT BY DIRECTOR

OF MARKETING

“During the winter and early spring it is usual for fresh meat values to be at their highest because of the necessity for compensating producers for holding their stock through the highcost period.” said the Director of Internal Marketing, Mr. I’. R. Picot, in a statement yesterday. "There is, however, no need for the public to go short of cheap meat of good quality, and by purchasing frozen meat, which is now available at considerably lower prices than fresh meat, consumers will be materially assisting both themselves and the butchers and at the same time helping to keep the cost of living down. "I make this statement from a desire to be helpful to the consuming public by pointing out that the quality and food value of frozen meat is unquestioned, and, in fact, it would take an expert to tell the difference between high quality frozen meat and the fresh product. In many instances the meat has been in the cool store only a short time. "Foreseeing that fresh meat was likely to be short at this time, the Government arranged for supplies of export quality meat to be available to supplement local supplies during the period of high prices, and ample supplies are available to butchers from the freezing works throughout the Dominion.”