Women Prefer To Look Natural

Dominion, Volume 31, Issue 206, 28 May 1938, Page 4 (Supplement)

Women Prefer To Look Natural

Modern Trend Favours Make-up To

Exchange Nature's Gifts

s T’O impart to others the art of making the most of themselves is something that cannot be learned in a day. One must be a physiologist if one would be a facial beauty expert, not to mention several other desirable attributes to warrant the title, “expert.” Opportunities for girls to take up the work are unlimited, according to Miss Elaine Dorgan, a beauty expert from overseas who has recently arrived in Wellington, but the right type of girl is hard to find.

'THE would-be beauty expert must ~ have personality and poise, she must be versatile and quick-witted, and she must be an excellent saleswoman. To a certain extent these qualities may be developed, but it seems an expert must be born, not made. Miss Dorgan was one of those fortunate enough to be ‘'born.” Slim and titian-haired, she has a personality particularly suited to the work. The opportunities for girls are opening wider tht more “beauty conscious" women become, she said, and never before have the fair sex striven to such an ertent to improve their appearance. To cope with the new demands the beauty expert has had io increase her knowledge. Overseas, according to Miss Dorgan, the training for a girl taking up the craft is intensive. Not only must she have the required personality to start with,, but she must lake a general beautician’s

course, acquiring a knowledge of the art of make-up, powder-blending to suit every type of skin texture she may be likely to deal with; and she must also take a course in facial massage. Miss Dorgan said her experience had been that women need the help cosmetics can give them, and were only too willing to seek trained ail vice and take all the help they can get. She had found that older women were particularly keen to preserve their looks in as natural a manner as possible. The trend to-day was, in fact, decidedly toward a more natural make-up for daytime wear, and now it was not only the older women who were realising the advantages of correct make-up. The younger generation had found how it could enhance their natural charm and beauty. They were wisely keeping to the more exotic and glamorous makeups for evening.