“A COMPLICATED JOB”
“The woman running a home has a more complicated job than most men running a business. Iler income w fixed, and within its means she must buy all the goods and services necessary to provide food, clothing, shelter and recreation,” writes Mr. Stanley S. Scott, managing director of Berlei (N.Z.) Ltd. “The daily newspiiDer is her buying guide, her home fashion and health mentor, and, without its’help, half her time would bo wasted in hunting up goods and services, and comparing values. If, therefore, we have information of interest to her, it is only common sense to place it where -.he looks for such information—in her daily newspaper. We know from oxperi<*'iee that [he women of Now Zealand, of England, and of Australia appreciate this, and. ns a result, newspaper advertising nays.”
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/DOM19340322.2.7
Bibliographic details
Dominion, Volume 27, Issue 150, 22 March 1934, Page 2
Word Count
135“A COMPLICATED JOB” Dominion, Volume 27, Issue 150, 22 March 1934, Page 2
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