GOODS TO BE RELIED UPON
“We have continued a vigorous publicity campaign. For this purpose British newspapers, with their guaranteed circulations, are the best, media in the world. Obviously you cannot go on advertising an article unless it. possesses sound merit,, and for that reason the public has come to regard advertised articles as goods to be relied upon," said Mr. W. IL Collins, chairman of Cercbos, Ltd., at the company’s’ annual meeting in London recently.
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Bibliographic details
Dominion, Volume 26, Issue 262, 1 August 1933, Page 13
Word Count
76GOODS TO BE RELIED UPON Dominion, Volume 26, Issue 262, 1 August 1933, Page 13
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