SELLING METHODS
Lowest Net Cost Tn a bulletin issued recently by the American Newspaper Publishers’ Association, some striking testimony to the merits of advertising appears. The General Electric Company, makers of G.E. electrical goods, states: — “The results secured have taken the subject of newspaper advertising out of the list of debatable questions,_ so far as we are concerned. We know it pays us, and we intend to use this class of advertising even more extensively. “The use of newspapers in our advertising localises the message which we present nationally, and enables us to bring it into the atmosphere of each community and refer specifically to the distributors nnd sales people who are prepared to deal directly with the public.” The Grigsby-Grunow Company, manufacturers of Maje’*’? Radio, state: — “Newspaper advertising reaches effectively and at the lowest net cost the greatest number of people who can purchase our product. Our experience has proved conclusively that newspapers are more responsible for the sale of value merchandise than ail other types of media which are used to supplement newspaper campaigns.”
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Bibliographic details
Dominion, Volume 26, Issue 124, 18 February 1933, Page 5
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176SELLING METHODS Dominion, Volume 26, Issue 124, 18 February 1933, Page 5
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