BUSINESS EXPANSION
The Research and Publicity Committee of the Advertising Association in Great Britain have for some months been inquiring deeply into the effect of advertising upon trade and exploring new avenues of possible expansion. Some account of their activities was given by Mr. Eric G. Underwood, who stated that two out of three concerns which increased their profits last year were advertisers. Out of non-suceess£ul firms non-advertisers were twice as numerous as advertisers. He stated that many successes had been achieved during the year by firms which had introduced new lines and advertised them. Like many obvious things, this had been widely overlooked, and the committee was convinced that a very large number of British firms could with advantage adopt similar tactics.
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Bibliographic details
Dominion, Volume 25, Issue 308, 23 September 1932, Page 18
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123BUSINESS EXPANSION Dominion, Volume 25, Issue 308, 23 September 1932, Page 18
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