THE FUTURE NEWSPAPER
Greater Than Ever “The future newspaper—-I am referring to a period somewhere beyond the depression era—will be a greater advertising medium than it Ims been hitherto," said Mr. IV. Buchanan-Taylor, publicity and advertising manager of J. Lyons and Co.. Ltd., at (be Advertising Convention at Liverpool. He believed that newspapers of the future would inevitably be larger, because, with the relative growth in the use _M advertisement space, bigger or bulkier sheets must, develop. For many years to come the power of the daily newspaper and the weekly journal as advertising vehicles must increase rather than diminish.
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https://paperspast.natlib.govt.nz/newspapers/DOM19320923.2.12
Bibliographic details
Dominion, Volume 25, Issue 308, 23 September 1932, Page 2
Word Count
100THE FUTURE NEWSPAPER Dominion, Volume 25, Issue 308, 23 September 1932, Page 2
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