PROMOTING SALES

Dominion, Volume 24, Issue 166, 10 April 1931, Page 2

PROMOTING SALES

How Big Figures Were Made

At a recent assemblage of American business men, a prominent speaker hail some very illuminating remarks to make on the subject of sales promotion. “The development of the automobile, is a romantic chapter in the history ot industry,” said the speaker, “and. one or the major triumphs of advertising. In 1929 there were 5,358,000 cars produced in this country, and the nno’ penditure was approximately £l2,ooo,uuu, or just over £2 a car. In the whole held of industry it is. not possible to find a more impressive instance of the beneuts of advertising to a single product. “Radio, more fascinating than a Jians Christian Andersen fairy tale, is “ t J I vc T; Usings own child. From its very blrtb “ was nourished and developed by the best tliat ndvcrtisiiiff could create and devise. From the first the public was intensely interested in this marvel of the ages and advertising, comprehending the tremendous public absorption, dramatised radio as no other invention had ever been (Iraniatised. Starling with 1920, the use o radio became almost a national obsessmu in the United States, and last year the Census Bureau reported 13,600,000 re eeiving sets in use. Such is the power or advortising.”-