COLOUR IN ADVERTISING
illustration of its dominating FORCE.
Colour is being recognised more and more as a dominating selling force in advertising. Colour usually is applied to the more elaborate forms of publicity—such as showcards, folders, and catalogues. It is not normally considered as a medium for increasing the effectiveness of newspaper advertising. Elsewhere in this issue of “The Dominion,” however, is a full-page advertisement that has been printed in three colours, and this gives a very good idea of how effectively colour can be applied in this direction.
Special modern machinery which prints the three colours simultaneously with the normal running of the paper enables “The Dominion” to cater for special advertising of this nature at an additional cost which is very small in proportion to the greatly increased attention value thus obtained. The advertisement in question marks the entry of the Texas Company (Australasia) Ltd. seriously in the field of motor spirit distribution with a new highgrade spirit. The Texas Company is of course already well and favourably known by motorists in New Zealand,
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Bibliographic details
Dominion, Volume 23, Issue 8, 4 October 1929, Page 13
Word Count
176COLOUR IN ADVERTISING Dominion, Volume 23, Issue 8, 4 October 1929, Page 13
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