Page 29 Advertisements Column 1

Dominion, Volume 22, Issue 34, 3 November 1928, Page 29

1 . '- , rLW Here fa a single cord from a Firestone Gum-Dipped Tyre untwisted, to show how it is composed of small cords or VA strands. The small cords are composed kV of millions of cotton fibres, making many individual units inside the cord, which must be insulated with rubber to protect them from rubbing together and causing friction in the carcass. The ■ rubber solution of the Gum-Dipping ' process saturates and insulates every fibre of every cord, minimizing internal friction and adding greater ‘ strength and stamina.. This advan■flKlyCCft//* tage is especially important in Balloon Tyres, where the cords must withstand greater flexing— WyyMTTz and in Truck end Bus Tyres, ■5/Z/#// where there are extra stresses an<^6train3, Extra Miles with GUM-DIPPING # ORESTONE has demonstrated that > this process ladds many extra miles of travel with added safety and more luxurious riding. - This method was discovered in the Firestone Laboratories , f and called Gum-Dipping. The cords of the tyre carcass are dipped in a rubber solution: this thoroughly insulates every fibre of every cord, making it practically proof against frictiori. Gum-Dipping made the Balloon Tyre possible and^established a new standard of tyre mileage for motorists everywhere. Let us save you money and serve you better. » . WST MILES PER SHILLING XJfmtone THE EMPIRE J TYRES Ask for our Booklet ■ -- ■ • ' Gum-Dipping gave Fire“Care of Tyres,” stone World Leadership which will be mailed , and Success— no other Free on application. Wholesale Selling Agents at Glim-Dipped. rree on appucauun. Auckland, Hamilton, Wanganui, Gisborne, Napier, Wellington, y 1 ' Nelson, Blenheim, Christchurch Dunedin, A OBTAINABLE FROM ALL GARAGES. Firestone Tire ® Rubber Co. ®£ H.Z. Ltd* 7-11 Dixon Street, Wellington