Page 19 Advertisements Column 1

Dominion, Volume 20, Issue 101, 24 January 1927, Page 19

= \HUDSON/ ----- \motor car co./ — — • . . . ■=———— ..—-—zrr- , = - ■■■ —= \detroitZ ~ Ymich.Z ’ New Sealasid Assembly of HUDSON ESSEX Cars brings Sweeping Price Economies ■ Jj* fi» ‘ ® ■ ( 111' w I ‘f M, I I jf" I laglfl aWA I dJfesSHrS-W IoW F WLWwI ■ waCCo wff CRssiaf|J v -XO - vMjk ” - nJL, n s' x Chassis being Rivetted before placing it on the Assembly Line. Orft Placing Axles and Wheels into position on Chassis. j AFTER carefully surveying the position in the motor trade The wise inevitable rise in the price of the 1927 Hudson Models* Dominion Motors Ltd., have commenced the assembly of Th e Dominion Motors Ltd., in accordance with their policy, are con-Hudson-Essex cars in Auckland, Wellington and Christchurch. The tenting themselves with a small margin of profit, relying upon a quick 4 A View of the Assembly Line for Hudson and ' important economies effected in production, freight and boxing charges turnover to make the business pay The success of this plan is well \ z Essex Cars al the Plant of The Dominion " ave °^ set increased import tariffs. Ihe saving has been passed assured because the quality of the Hudson-Essex line has never Motors Ltd., Thorndon Quay, Wellington. on to the public in the form of sweeping reduction of Prices of been more widely recognised, and the new Hudson-Essex Models entirely new models in the ESSEX line, and it has- been w i]l make a tremendous appeal to every discriminating motorist in the possible, at the same time to protect the public against an other- country. HOW HUDSON-ESSEX QUALITY HAS BEEN MADE POSSIBLE AT THE PRICE. I (Although they are the biggest builders of six-cylinder cars in the world, New Zealand. Not only would this have put up costs, but practice the Hudson-Essex policy has always been to avoid tying up money in proves that the less a car is handled, the less chance it has of being: plant and speculative equipment. At the same time, extraordinary knocked about. judgment has always been evident in providing for visible requirements. Auckland assembly will supply Auckland Province, Wellington plant will .... .ii . . c rcc * j provide for Wellington, Wairarapa, Wanganui, Taranaki, Hawke’s Bay.Wheie the Important Savings are E fected. anc j p over ty Bay, anc j Christchurch will take care of the South Island. The Dominion Motors, Ltd., have followed the Hudson-Essex policy Each plant is capable of turning out a complete car every two hours of closely in the New Zealand assembly. No large structure will be needed each working day. buildingr ntre ’ bUt aSSembly lineS been eStab ' ished in existin " An Entirely New Zealand Undertaking. The equipment is as efficient and as simple as possible in every operation. As is well-known, the personnel and directorate of The Dominion Motors |W\ _ rttTT , No huge overhead charges are, therefore, incurred. These would Ltd. are composed entirely of New Zealanders, and New Zealand capital / IW. I ordinarily have to be passed on to the public in the cost of the car. and labour only, are employed. A great part of the economic advantage i V\ / dl i I The price of Hudson-Essex Cars is quoted f.o.b. at all centres ot , new assembly plant is enjoyed by this Dominion. An investment i s it . • . • . m Hudson-Essex is not only the wisest selection of motor-car value for -4-U4 t /o a be 0 that Hudson-Essex quality created the but * is f ° SteHnS an imP ° rtant SeC ° induBtr * in this I si / i j volume of sales, and volume made the low prices of the Hudson-Essex , li | line possible. Retail Branches to give Greater Degree of Service. «Jw 1 specifications of Hudson-Essex are those followed by only the Wherever representation has needed strengthening, The Dominion Motors TEaS. highest-priced cars’. A thorough examination of chassis, engine and Ltd. have established their own retail branches. The public, in these ■gj&yffips/a aSW coachwork reveals this unmistakably. centres, therefore, is in the position of being in direct touch with the „4vrfW Savin?? in Freight manufacturers. A thoroughly competent staff of New Zealanders is in c n• i- iL Ck • r E'SSP'Y STY ”, i 7 * . charge of each sales and service branch. Therefore, a greater degree of 4 Grnnng trie OJ an • Considerable economy has been brought about, not only in boxing, but service is made possible for present and future owners of the numerous also in freight because local assembly requires that parts, only, be sent out ] ines Jhe Dominion Motors Ltd. handle. These include the cream of the | to this country. These, as will be readily recognised, take up much less automotive agencies in this country. .CT -JEMul nt £ space than complete cars. IzJiffllwS ■ a LI m 1 £ c»- I ’ D• » Assembly Plants Running at Capacity. f Mf P Assembly Plants at Strategic Points. You WQuld be well advised to p]ace your order for yoqr new car W 1 ® ne assem bly plant at, say, Wellington would not have been the most Even at the old prices the assembly plants have been running at capacity. R ek efficient arrangement, because cars would have to be freighted all over Note these new prices and new models—-then act I NEW MODELS—LOWER PRICES: \acmg the Engine in Position EsSCX Six Coupe (an entirely neu) model) £295 Hudson 7-PaSSenger Tourer - £450 in the Chassis EsSCX Six Coach (an entirely neto model) £295 ’ Hudson Coach - £465 Essex Six De Luxe Tourer (an entirely new model) £3lO Hudson Brougham - - £555 Essex Six Four-Door Sedan (an entirely new model) £330 Hudson 7-Passenger Sedan « £595 il New Colours and Body Styles at NO EXTRA COST. All Cars F. 0.8. Main Ports. r — ' — — Complete New Range of ‘ 1 Hudson=Essex Models. 11 Z&y/if —10,000,000 dollars have been invested by Hudson-Essex in a new IrOll LnTffln L factory to build all bodies for the New All-Steel Hudson-Essex line. JH-W i KSESfe3 ®3i' if L The result has been another radical advancement in automobile “‘‘T™*®®*’" fcgsSiUfeg. Jr I practice in which body and chassis function as almost one unit, wl® ISIWO WW I ! KWra |W3» A i making both “as rigid as a steel building.” Another announcement |ggg ■ W®® STWxI S-xAs SHI “ I I is the Four-Door Essex Six Sedan, aDe Luxe Essex Six Tourer and The Body of an Essex Six Coach being placed in I Coupe. position on the Chassis, which has just emerged complete new De Luxe colour range, fittings and body styles are Wl ji|lf| gßSgtay from the Assembly Line the most noticeable of the improvements to the Hudson-Essex line, ~ but other refinements lie deeper in a design which has stood the test A . r r r\ ■ ■ ir.in»,rn of time. ' . —■ A View oj one oj the Dominion Motors Bulk Stores where assembly is taking place. HUDSON-E.SSEX Sole New Zealand Distributors: The Dominion Motors Ltd. Auckland, New Plymouth, Wanganui, Wellington, Christchurch, Timaru. iiZ , , ivintrinelmm and Coker- Levin, E. C. Sawtell; Masterton-Pahiafua: 11. J. Jones and Co.; Palmerston North, Broadway Motors; Dannevirke, Neilsen and Co.: Feildjng, Burrell and Durantf AGENTS:— Lower Hutt, D.C. Motors, b Bcrg g ; jLtings, 11.8. Autos; Taihape, Smith and Walker; Napier. Anderson and Hansen; Gisborne, Nolan Bedstone; le Kuiti, Caley Motors. JessexU ... - —2 - MOTORS = - Jl """"' ". ■■■—=■ ——— —’ — ’ ~~” • 1 ' ’””'“DETROIT