NEW ZEALAND ABROAD

Dominion, Volume 19, Issue 89, 9 January 1926, Page 6

NEW ZEALAND ABROAD

VALUE OF PUBLICITY The work of advertising the Dominion abroad is being prosecuted with the utmost vigour, and the latest advices from Home indicate that highly satisfactory results are being achieved. The Minister in Charge of Publicity (Hon. G. J. Anderson) informed a Dominion reporter yesterday that he had received word from the High Commissioner’s office, London that following upon the closing of the Wemblev ■Exhibition arrangements were in hand for a steady development of the publicity work which prove'd a special feature of the Dominion’s effort there. Mr. 1-1. TJ B. Drew, who was in charge of the publicity branch in London, bad secured most of the spectacular material, and this would prove useful lor the manv small exhibitions that were being held throughout the United Kingdom to foster Empire, trade. Ihe requests in this connection amounted to an average of three or four per day. "Mr. Drew states,” added the Minister, “that in view of the great Empire movement. and sentiment rapidly developing it is urgently necessary to expand the work. Australia now has five men engaged upon publicity work in London. The demands for film showings are steadily increasing, and requests for lecture materias are overwhelming. Hundreds of requests are being received from schools for photographs for their classes and literature for geography lessons. The monthly Ireland lecture tour is proving a great success, and the immigration officer who followed in its wake is having a heavy time attending to the booking of names of prospective settlers.” Mr. Anderson mentioned that the local publicity office was increasing its efforts steadily in order to meet the requirements of the United Kingdom as well as those of Australia and America. The New Zealand. Government film was now being shown throughout Australia on the jfetro-Goldwyn circuit, which was also displaying if m the principal theatres of this country, and had in view its extension to the United States and Canada. Photographic and other publicity material was being dispatched overseas to an ever-widening circle of agenev offices and connections, and no effort was spared to ensure the maximum result being attained.