ADVERTISING NEW ZEALAND

Dominion, Volume 18, Issue 152, 24 March 1925, Page 7

ADVERTISING NEW ZEALAND

PROGRESS OF CAMPAIGN. The Minister in Charge of Publicity (the Hon. G. J. Anderson), dealing with the activities of the Publicity Office and the newly-formed Publicity Board, states that during the past three.*months some 8000 booklets, 2300 photographs, 50 enlargements, and 400 lantern slides have been distributed overseas, together with 5470 feet of kinematograph .film, while 8000 feet is now ready for dispatch. ’’During the period, 12,000 feet of negative was secured and 6000 feet of positive loaned for showing for lecture purposes. The Department’s agents in various parts of the world had been authorised to frame photographs for display in hotels, shipping companies’ offices, etc., and arrangements had been made to provide cabinets for New Zealaml literature for hotels in Sydney. The publicity officer in London was engaged in the preparation of articles for the English Press, and the High Commissioner’s report was to the effect that over 4DO lectures on New Zealand had been given during the last quarter of last year. Arrangements were now in hand to procure several swordfish and mako shark heads from the fishing grounds at Mayor Island, in addition to which a number of large trout would be obtained and mounted for display purposes on the Canadian Pacific Railway and other places for view by tourists. . Some 2000 posters of various subjects had already been dispatched to England, Australia, and America. There were several new publications in course of preparation, and large numbers of them would be required for distribution among members of the American Fleet. It had been suggested that literature, lantern slides, and film be distributed amongst the ships at Honolulu to allow officers and men to gain some knowledge, of the Dominion before arrival here. New photogranhs and kinematognaph films were continually being obtained., and mail agents on transpacific liners were being well supplied with advertising literature for the information of passengers. The Tourist Department had arranged for an officer to meet all overseas steamers.