N.Z. BUSINESS ROMANCE

Dominion, Volume 13, Issue 230, 23 June 1920, Page 8

N.Z. BUSINESS ROMANCE

WORLD-WIDE ANNUAL SAKS OP OVER <£1,300,000 ATTAINED. 1200 PER CENT. INCREASE IN ' TURNOVER IN SIX YEARS.

(Published by Arrangement.) While New Zealand has been wonderfully advertised abroad by lier natural products—her wool and meat, butter and cheese—it may be fairly claimed that no one article' of export lias carricd the fame of tho Dominion so far afield nor has made New Zealand so favourably known as has tho' proprietary infants' food known as Glaxo, owned and controlled hy Messrs. Joseph Nathan and Co., Ltd., of Wellington and London. Not only is Glaxo stocked by over 12,000 chomists in-Great Britain and Ireland, but it is sold in no less than 23 countries outside of England. The list of the loads Glaxo is recognised as tho best food for infants, except, of course, mother's milk, includes almost every cine of the. great nations. Neariy all these latter countries were .closed for trade during the wax. It is cinlj during tho last eighteen months, thereiore, that the bulk of this trade has been reopened, and, if the initial business; can be token as any indication, a great expansion in the near future con be anticipated with confidence.

Perhaps the greatest tribute paid to this l Dominion product or to any infant food the world over, is the fact, that during the war the Food Controller of Great Britain organised a system ,of distributing Glaxo under its own trade mark to Infant Welfare Centres and Municipalities that feed infants.. The British Government made contracts during the war for over 4000 tone. This was mostly used for wounded soldiers and babie3 of Great Britain.

When the Food Controller of Great Britain decidcd that the nation's babies must receive paramount consideration, that in the words \>f one of the firm's attractive advertisements, "The future of the Empire lies in the arms of every nuking mother," and hence only the best should be utilised in feeding thechildren of Groat Britain, he (lid not net until it was absolutely certain that the food selected was the finest obtainab'o. In coming to this decision he was guided entirely by the researches and investigations of the world's greatest authorities on infant feeding. That Glsxo was thus selected is indeed a unique tribute to its value, and is an indication of the growing trade to be,expected for this product; in. the future, now ttiat tho market l ? of the world are open to New Zealand's "Food that Builds Bonnie Babies." Another example in this direction will be of interest to those of us who realise how important it is that tho future should hold a- constantly developine market for New Zealand's products. This is afforded bv the high esteem in which Gfaxo is held bv other official institutions in Great Britain.

The total number of Infant' Welfare Centres and municipalities feeding infants on the Government official list in Great. Britain is 180(1. and Glaxo is to-'day stipnlied to 1585, and as an example, ono , of them which-in 1908 purchased 71Slh. (7cwt.V cf G-U-ao, in 1918 purchased nearly 107,00011). (48 tons). In this instance the ohildren areimdor medical observation for several years, and'it is certain that if Glaxo wero deficient in anything essential to! proper nutrition and growth, its use would have loiiof since been discontinued. Prom medical and (ffflciaE reports issued ' recently, it is interesting to record that medically-controlled experiments ha ve ehown definitely that a standardised full-oream milk powder, such as Gtao, is ricli in tihe accessory food factors essential to proper nutrition and growth. Such evidence'" is interesting and very satisfactory for Glaxo, and confirms the judgment of those specialists, general practitioners, and medical officers of health who have used Glaxo for many years past, and "are still using Glaxo in • ever-increasing quantities." Such medical men are interested in Glhxo only in 60 far as it helps in - fhe ■ betterment of the health of the nation's children and in lowering- infantile mortality.; / The fact that . Glaxo 'is now, being utilised largely for household purposes— that it has been demonstrated that Glaxo possesses manifold advantages over ordinary milk in cooking—opens up another wonderful! avenue of business, and one from which additional "huge sales may be expected. Perhaps the most striking evidence" is given- by the figures themselves—those showing the inowth of Glaxo—and they indeed constitute an extraordinary record.' As indicated in an earlier paragraph, the British Government has made largo contracts for the purchase of Glaxo during tho war. - - The increase of trade (exclusive of the above-mentioned Government contracts) over a period of five, years has been as fellows:— _ . IMie total sales of Glaxo for 1911 (pre-war) were J!109,303. The total sales of Ginxo/for 1919 were over . ■ The estimated total Bales of Glaxo from all sources, of supply, for IP2O - •ire i 1,300,000. These figures are exclusive of Government contracts mentioned above, and are also exclusive of ordinary, milk powder sa'es, both full cream.and feparated. r It must bo clearly understood that Joseph Nathan afld Co., Ltd., operate and own factories in countries outsido of New Zealand, and the of turnover given above as representing these sales are those for Glaxo manufactured and delivered from oU. sources of supcly. , Tho estimated output for the four factories which this company will operate in New . Zealand for the season nearly completed is about 4500 tons of. Glaxo and Full Cream Dried Mffik Powder. Provision lias been made to enlarge the capacity of the factories and incren«e the output to about 6000 tans. London has cabled asking for a minimum of 5401 tons to lio made next 6easoij. Steps ar# being taken to meet these wishes. Factories for the manufacture of Skim Milk Powder have recently been eree.tnd in New Zealand. These, hdwever, have not, and, will not, havo any influence on the prospecta of "Glaxo," their product caters for an altogether different trade, and their prosperity will fee determined by conditions' quite separate from those "wliidli assure the prosperity of "Glaxo," : ' ''• . " Glaxo contains not less than 25 per cent, butter-fat (cream), and is the preeminent food for ' infants. Skim Milk Powdor contains little.or no. butter-fat, and, therefore, is riot suitable as a baby food. *■ . ' . . That New Zealand, and a business, founded in New Zetfand. and operated by New Zea'andere. should be responsible for the growth tind development of fruoh>' a wonderful business of world-wide magnitude and operations, is indeed a tribute to our own land, wliilo it is certain that the future holds wonderful possibilities for still further growth and development of Glaxo sales. "