"FEED THE FIGHTER!"

Dominion, Volume 11, Issue 288, 24 August 1918, Page 8

"FEED THE FIGHTER!"

HOW AMHRICA APPEALS TOR ECONOMY.

"(Jncle Sain" has long been the world's champion advertiser; and now that he Ims nui his hand to the war-plough he is eclipsing nil his previous records, today the whole of the United Mates, irom Mai no to New Mexico aiul from the Atlantic to the Pacific, itf ablazo with pwters —posters in millions and many-hued as Joseph's coat. . "Joan of Arc saved 1< ranee! is the legend on one gigantic poster portraying a beautiful girl in armour clad, with uplifted sword in her. hand; and underneath, the words in large capital letters: "Women of America, Save lour Country! Buy War Savings Stamps." Another poster, of which a million copies are scattered over tho Slates, depicts a war-battered soldier in a trench, with tin-can raised to his hps, and midernealh the injunction: "I'eed the Fighter. Eat Only what >0.1 Need. Waste Nothing, that lie and His l:amily may Have Enough." , , 1 'i'ho greater part, of this colossal scheme of advertising w il«voted to the need lor economising and producing food, hat Jie lighters for freedom and (lie Allied nations may not starve. _ In every part of the iorty-eight States of America these, food-saving posters are lo be seen, with legends such as these: "Food is Aminuinlion—Don t Waste It. "To Watfo' is Treason/' "tiavo l'oou, .Hid Pave the Soldiers at tho front. "Let the Hen WHij) the Hun by Increasing Food Supplies." ' 111 tin' windows of almost every house in the States is displayed a brightlycoloured card pledging the occupants to food economies. And tens of millions of men wom-Mi,' and children are wearing Hie white "Hoover button" as an_ outward svmbol tlmt they are stinting themselves that our soldiers may not lack food. And to every home in America-near-ly twenty millions oi them books 01 drctions Ihhv to save food and what foods to save have been soul.