Page 8 Advertisements Column 1

Dominion, Volume 11, Issue 187, 27 April 1918, Page 8

A LIFETIME CAR, Mr. John W. Bate, the great efficiency engineer, has, in designing the "Mitchell " aimed at a lifetime car. Two Bate-built Mitchells, still in good condition, have run over 200,000 miles apiece. Seven of them are known to have averaged over 175,000 miles apiece, or more than SO years' ordinary service. So far as we know, no other car ever built has approached those endurance records. Those records, however, were made by Mitchell, built under former standards of 50 per cent, over-strength. That was the staudard Mr. Bate adopted ■ years ago. It made him, at that time, seem an extremist. Other engineers argued that in ordinary driving no such margin of safety was necessary. But that overstrength is what made Mitchell Cars render their marvellous service. But three years ago Mr. Bate spent a year in Europe. There he found a standard, amongst foromost engineers, of 100 per cent, over-strength. That standard was based on European roads. It would not mean '.hat much margin here. But it suggested to Mr. Bate the saino double strength, based on less favourable conditions. Since thon Mr. Bate has constantly worked to double our margins of safely. He has worn out fifty cars in learning the needed strength. He has invented tests to prove that every vital part has twice the strength required. This year, for the first time, wo announce that Mitchells in all important parts have 100 per cent, over-strength. That is, they are built to twice the strength standards of the Mitchells which mado those records. Over .140 parts are built of toughened steel. All parts which get a major strain are built of Chrome-Vanadium, and built over-size. Axles, gears, steering and driving parts are constantly tested for this double strength. Tho factory inalyse all steels to ensure it, and parts are subjected to tremendous factory tests. Call and inspect the latest 5 and 7passenger Models at INGLIS BROS. AND CO., LTD., i 24-26 Harris Street, Wellington.—Advt.