' That successful; pillmaker and millionaire, Sir ■ Joseph "Be.echam, of St. Helens, England, gives newspapers full credit for their sliare in building up .his * big fortune. At Edmonton, Canada, he spoke thus: "We have'expended more than' £1,000,000 in newspaper advertising during the last,ten years, and.it is likely this will be increased largely in the next ten years. We also . use magazines and other :nedia. . My father,, who /organised this business, told hie when a youth that there was . only one advertising mediiim—tho news- . paper. During his lifetime he used no other; in fact, he never saw any reason why] he should. For that reason 1)8 per cent, of our total appropriation goes to the newspapers; the other 2 per cent, is for supplementary work and detail." Emily (playing "house"): "Now I'll be mamma and you'll bo papa, <md little Ben and Bessie will bo our babies." Willie (after a moment, anxiously): "Ain't it about time to whip the children?" ..
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https://paperspast.natlib.govt.nz/newspapers/DOM19180202.2.40
Bibliographic details
Dominion, Volume 11, Issue 116, 2 February 1918, Page 9
Word Count
158Untitled Dominion, Volume 11, Issue 116, 2 February 1918, Page 9
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