Page 32 Advertisements Column 1

Dominion, Volume 10, Issue 2955, 15 December 1916, Page 32

Dodge Brothers 1 Motor Car ■ .. . , , , r" ; . . , 'j| ; A Great Loss-and a'.Greater * A Circle that Never Stops Gain Growing This business has rounded out twenty-two months In that sense they have doubtless suffered a great It is astonishing how quickly people get to know The explanation is ridiculously simple o£ existence by distributing to owners more loss in the past and will endure a great loss in 'about a car, and especially about the men who ti-ip - i '* • ~ , ... - j-v ■ i i j n i ~vi *11 •, J -ue cai lias never bred anything but goodwill. - than one hundred thousand cars. . the future. buudjt. „ ■ -p i j T), . ] 5 "j» r. * time one ol tllese c<irs goss into 3. liotdp. it Price-concessions on this car are rarely asked, and But over against this great loss is an infinitely - 16 t llO , uyin £ oge, 10 16 , 1S ( . ■ becomes an intimate part of the family life o£ • -,i -r> i t> ,r i j. , . " simply because tney want a car ot some +]■,„+ iimno : : never given with Dodge Brothers consent or greater gam, sort or any sort nome. to their knowledge.. . m, , , TT m. A' i - •, , .1 ■ a j •' It;gets nothing but good words and goodwill.' The people of the United States'have implicit 1 hey are buying it because they want the precise r , . ®. You can therefore" figure accurately the amount faith in the integrity of Dodge Brothers' and particular kind of a car which Dodge •,? l esi . IS , a a tp>aitic ar ome becomes a ••' *:i 41 IT •rx J -D XT. C, • 11 Brothers build. ilttie circle ot goodwill revolving around invested by the public m Dodge Brothers cars, manufacturing methods. Dod°-e Brothers' Motor Car by multiplying,the. output by the retail selling n ~ , , All over the country they seem to have am, . , ,_„ ~ ~, . r - ce - ' - One hundred thousand owners—~.or rather, one shrewd and accurate idea of exactly the kind ne circle spieads out iinallj, and takes m a nearPnCe ' •• • hundred thqusand famiHes—are practically of .of manufacturers. Dodge- Brothers are. .V, nei &hbour. There have-been no:bursts 0 f speed in the up- one mind.concerning the car and. the men who They seem to know that Dodge Brothers'idea, Tkt in..turn, begms..to radiate ■ building of this great business'.' . ' ."make it'" from the very first", was that if they built the goo wuL toward Dodge Brothers .and their • : ; car right—nothing else mattered much. cai, and the circle keeps on growing. At no time. has there been even'an attempt at This business and its product ai-e blessed with a People generally know ' all ab'cnit'-'- toe'Vck^r•'' W;it • wider » an;d; 1511 ' stimulation ;of sales: or of'production. friendship probably without parallel in the y before they call on a Dodge Brothers' takes in the entire countr y a siiigie day has production been speeded history l of _ dealer.' • , , ; • up for the sake of attaining a total. .. Fresh fromthe factory,or Wat second-hand " The y £ know .'bom their own experience, ja as fast a^ -r: ■ j xi „ ,• . ,1 xL xl ' or from what.they have seen or been told of lhats why sales of more thansixty-threemillion On the contrary, it has been held down everyday .': h nation to the. other, the other people's-experience. • '-i. ■ doHars ill a.-yeai-; and a half ..have'fallen far within the limits of close, careful, conscientious car. a s specia vauean a special reputation, T hey pick out the very points fdr, which it. is shor t °f deman^^^ manufacturing. because ot the name it bears. noted everyAvhere—points which-have not been The car has qualities peculiar to itself. ::; :Both production and ■ sales : have been stable, Because of tiie name it bears,. you may be sure Emphasized especially badvertisW V, ' People have found this outin their own wa^ v " :^ «nrl i that the principle behind the never: be They know they want the car—and they are it has. made good with them, and they have stea y and spontaneous saupulous caie in . A iancre d a hair's breadth , ' more eager for it to-day all over the country given it their gbodwill. . the one, producing huge volume m the other. ° than they have been in any period in its That is why the goodwill circle goes on growing ' , ; At;this moment, as at every other period, although Brothers have only one idea in the up- . history. greater , and greater. ; ■ " producing a large volume every day Dodoe'""'" The production has always been too small to Dodge Brothers know this. Brothers sire "losing business" by their policy That.idea is to build so soundly and so well that comeaiiswheie near.satisfjing.the.demand.. ...They-know it is the biggest and.. •oE keeping production within'the bounds of '■ the goodwill which they have won will grow for «r usrness. •• _■;. : ' :,,l e)At eW|. | ' ' BQDB&BROTHERS v.-. lolQft. Hi roaisteh: : _ . • • . DODGE BROS.' AGENCIES: ' ; - . - , MAGPIUS s & GO,, LTD, ' ' ■ Wellington - Stanton & Evans '• Napiei* - - Dunean & o®. A/lastenton - J. H. Lyttle Hastings - - Davis & Boyd Maftinboroygh Evans & Wood ley Paßmefston N. W. Turner, Ltd. Featherston - Wm, -Waddell- , Feilding'- - - Stacey Go. Pahiatua - - Wafrarapa Farmers' Co-op. Wangasiui - ©. H. Chavannes < Dannevlfke » -E. A. Ransom' M&rlhormgh Ed. Parker - Nelson 'W. d. Vining, Ltd. ; - rtinfed «.d fbtlUii Ij ireliWd-; Sudo; LjaH of thc Dor.umoa Atmu-., 'December' 15, int. ■