Page 12 Advertisements Column 3

Dominion, Volume 5, Issue 1402, 30 March 1912, Page 12

The response to the offer of the Cambridge University Press has been so rapid that no further announcement of the new Encyclopaedia Britannica on the subscription terms will be made for the present. This may probably be your very last chance of securing a set at the minimum price—see below. When the Cambridge University Press first announced its temporary offer of the new Encyclopaedia Britannica to New Zealand readers at the minimum price originally charged to English subscribers in advance of /T-~ publication, it was confidently expected that widespread interest would be t P^^^^^^^^\ aroused and an immediate demand for the work be stimulated. But the interest and demand prove to be greater than could be anticipated. ' It is less than two weeks since the first public announcement '^^S^^^^^mSff was made in the Dominion. Yet inquiries and orders have been received in such numbers that it seems possible that the whole available stock may be sold without any need of further advertisement. Such a sale in so short a time would indeed be without precedent, even /IS'M / /^^^^^^^ in New Zealand, where the desire for the very best of authoritative and / /^W^^^liM educational books is far above the average. Perhaps it may therefore be •** !< r /^Ss^S®' JW^ possible to repeat the offer at a later date. But particulars of the book and '^^W_^ i ' $T>/ /' !^^^:^^/!^^ the bargain have now been sent to so many persons that, if only a moderate /^^^P^^^^i^^' proportion decide to buy, the, limited stock available will be exhausted. ' /^^^^^^"/W^ In order to prevent such disappointment as might therefore be caused by continuing to invite orders, and to give those who have already inquired jffl| I lIMf / I* \ an opportunity of deciding whether they will buy, it has been decided for I\M | MgM j jNjV >s. / the present to make this THE LAST ANNOUNCEMENT of the new ' | ||| * M\\VV%U Jffll / Encyclopaedia Britannica at the minimum price, and of the offer to send a J 111 j )fVj\\ ' / detailed prospectus of the work to inquirers. V\lll lllUll H ' / Do you realize just what this means ? j «\||| j 1 1 j||| | / I It means that, if you have not already made inquiries about the new H\|H|! II jj||| \ \ \^^\^\\ XXSoM / ' Encyclopaedia. Britannica, this' may be your last chance of doing so whilst • ||M || || \ Y V f^^OJVpiyf} J A the present minimum price is in force. \Wf \&W If you have received the prospectus, and order-form, any delay in gi| ■\ ? \\lir^A l^^^ H\ sending your order (with the initial payment of one guinea) means that the . P\■ -. |\ minimum price may probably have been increased when you do decide. ;^^sßg^^^^^^^ =^^T? f ■ \\ It means that, when you see the new Encyclopaedia Britannica in a. v '|fj J §. V \ friend's house, hear; his enthusiastic praise/of its usefulness,-and.feel that ' a. volume of;. the new; Encyclopaedia I=* '?''.. '|'..-. you also must have a set, you may only be able to do so by spending some Britannica on the extremely thin India • pounds more than you need,now, and. by waiting till your, order can be paper can be doubled back and held transmitted to Cambridge, and by paying freight from England. in one hand for comfort in reading. The new Encyclopaedia Britannica may be bought to-day at the . minimum price, in various bindings, and printed either on ordinary paper, or the thin India paper. But even if the entire.stock is not immediately t . ' ' a- H-.^-. iifi."T exhausted, that of any particular style may be. If you M^J:Ms «%';'.; should AT'ONCE',seii&for particular,^ ' happens to your own preference, you will either have to choose again" or to (using the coupon below), and, on receipt of them, that you should promptly . pay several pounds more. decide on purchase and forward the order-form at the subscription price. This is the title given to the new Encyclopaedia Britannica by an The best of knowledge is useless if it is not readily accessible. In the. enthusiastic purchaser. It is not surprising that most of the 50,000 persons new Encyclopaedia Britannica every item can be found at once. The who have now bought this wonderful book are enthusiastic. They bought alphabetical grouping of subjects under 40,000 headings makes it needless it, perhaps, because they felt the need of a trustworthy work of reference, as a rule to consult the index, with its 500,000 references to smaller facts, or for the sake of their children's education, or simply because they desired This index is without exception the finest ever made, the luxury of being able to look up any subject of passing or permanent In the material format of the book, again, paper, printing and binding interest and thereby add to their useful store of knowledge. represent the absolute high-water-mark of British workmanship. But when they got the new Encyclopaedia Britannica, they found that The India paper impression is a joy for ever—not only a thing of they had all this —and a great deal more. beauty, but a useful invention which allows the 11th edition to be housed They have a book so beautifully made that it is a joy to look at. in one-third of the space occupied by the 10th, though it contains 2,000,000 They find the articles written so lucidly that the mere reading of them is a words more. The illustration on this page shows how easy it is to read an pleasure and an education in style. They discover that the most out-of-the- India paper volume—and this advantage has been secured without resorting way and technical subjects are treated with a fullness and clearness beyond to flimsy paper or eye-wearing type. their expectations; that matters of every-day concern are authoritatively The flexible leather bindings are the latest and best development of described; that there is no important person or place or event in the world the book-binder's art. A volume may be doubled back, cover to, cover, of to-day, no industry or art, no science or literature, no social or political without injury; and, weighing less than 31b., can be held by a lady in one question, no game or sport even, on which the fullest information does'not hand.without fatigue (see illustration). lie ready to hand; that scattered liberally throughout the book arc Here, then, are the chief points which entitle the hew Encyclopaedia beautiful and informative illustrations and maps; briefly, that there is Britannica to be called " the Finest Book in the World." < nothing they can possibly want to know which the new Encyclopaedia does It ig a uew aud ' up . to .a a te (1910) work, published in 1911 by the ■ not- tell them, on the authority of a leading specialist. University of Cambridge. Every word'in it cau be trusted as the utterance That is why so many of the purchasers, not in New Zealand alone but 0 f an acknowledged expert. The high standard of the contributors ensures in all parts of the. world, have written to say that they never made a better t lie readableness as well as the educative value of the articles. It is proinvestment in their lives. fusely illustrated. Its arrangement and index make it simplicity itself to " The Finest Book in the World "—it is a proud title to claim, and you consult. Its type and format make it a pleasure to read, who have not seen- the work may incline to doubt its accuracy. But take And YOU can have this " Finest Book in the World" in your own the points which entitle the book to be called the finest, consider one by Qmt an dTalway S at your elbow, on the easiest terms and at the lowest one the features which the new Encyclopaedia Britannica—and it alone p r } ce __}f you <j 0 uo t delay too long. , ' among encyclopaedias-boasts, see the work itself, handle the volumes and b cash briugg tfae boJuplete set of 29 vo lumes to your, door, dip into the articles, and it is certain that you will add one more to the kte the pa y meu t by small monthly instalments on terms number of persons who are sounding the praise of the new Encyclopaedia suitaUe to c income. Britannica. ~,,., L , , . But the sets for sale in New Zealand at the minimum price are strictly Its articles cover every possible subject of interest to the human race. , . . .. , ■ ... , : nnranen A .-„ J r J ,■-■., limited in number. As soon as they are sold, the price will be increased to The information is not only comprehensive, but it is clearly and concisely t]lat now in f orce at Home. gIVCI L , , . , i x.l , j1 j Orders are being received so fast that only those who make immediate . The men who have written the work are the masters and leaders in & . . J . ~„,:„: ~ „,.:„„ , . . . , , . mm , • ~ 1 i. r -\ j i. application can be sure of obtaining a set at the present minimum puce, their particular subjects. They know just what a practical man needs to ** , * . \ . ~ , ~ >, ■ J / 1 Zl i in. 1 ~ 1 . . which represents a discount of 47 per cent, from the price at wmen me learn, because they are practical men themselves. They have the latest f T r . ' , , -. J 11 i- . 1 u j- t- • 1 v work will ultimately be sold in New Zealand, and best knowledge on all subjects—sheep-breeding or shipping, architec- ' , ture or national defence, photography or potato-blight, strikes or aviation, If you an order-form shov^^tUjnccsm football or consumption. various styles, fill it in and post it without delay. Otherwise seud this The reputation of the work is such that men and women in the highest coupon for particulars TO-DAY—it may be your last opportunity. ranks of knowledge were proud to give freely of their stores of experience At tlie cost oF ,„„ ...- and life-studv. a penny Etamp you | To ran Cambridge university press, can obtain a 40- ! z Hnrrls t,lreet ' Welll "S ti:,n - p ' o, Dox M2> The whole work is splendidly illustrated. There are so many cases page pam ph!et s iv- | pi CKC stud me, g»us an<i p«t fwc, the iii«ttttcd piwpectM, where exact knowledge needs visual assistance that the editors have made ing a full account of i specimen pages aud prices of the new Encyclopaedia untaumca. the freest use of illustration—in pictures of great works of art, in photo- I- ' Vfl!nf • ■ graphs of submarines aud flying machines, of prize cattle, sheep and liorscs New Zealanders. \ ~, b r w . • • t ■ ■ t-1 • Address —wherever, in short, a picture adds to the interest or information man i his coupon may r v • , «, ~ ,-,,„•„-, -n i l- j possibly not appear .... ~ article. I here arc more than bnuu illustrations and maps. ain jn veVi j __ ZZI^IZZZiIiuIZ'ZIIZZ^IZZZZI... vi!, X'-' ..-...■