Page 3 Advertisements Column 5

Dominion, Volume 5, Issue 1401, 29 March 1912, Page 3

.Klfckb mill VON Clwose? • The pictuie reproduced below (from a photograph) shows the two forms in which the new Encyclopaedia Britannica is at your disposal— oue (on India paper) marvellously handy, the other (on ordinary paper) old-fashioned and cumbrous. Both are identical in text and illustrations—it is only the paper that makes the difference. Which will you choose ? If you are wise, you know that you must have so indispensable an educational instrument as this wonderful library of universal and: up-to-date knowledge, and you have made up your mind to buy it before the price is raised. But'you may,be hesitating to send your order because you have not decided which impression will suit you best. Look at the picture and .make your choicc. Will you have a volume that you can hold in one hand and read m your arm-chair, or a volume that you must lay 011 a desk , aud stoop over ? Ninety per cent, of the purchasers have selected the India paper, and the Cambridge University Press strongly recommends you to do the same j you will never regret it. - In any case, remember that the present offer must very soon be withdrawn, as the sets are going off fast and when the stock is exhausted the price will be permanently raised. If you have not yet received the booklet which tells you all about the'new Encyclopaedia Britannica, with its marvels of erudition and sound practical' knowledge, set forth by the most eminent experts in the world, cut out the subjoined coupon and post it to-day. Delay' will' cost you several pounds; make your inquiry now, while there is still time to secure the benefits of the special offer of Cambridge to New Zealand. On India paper, the new Encyclopaedia Britannica only occupies 30 inches of space, and a man can lift it. On ordinary paper, it makes a pile over 7 feet high. , The New Encyclopaedia Britannica Is the most up-to-date, comprehensive and authoritative compendium of universal knowledge in existence. It is not a series of heavy and uninteresting facts that you must drive yourself to read. It is intensely practical and useful. The farmer, the ship-builder, the banker, the accountant, the mechanic will equally find it packed with information of special value to them. This information is conveyed in the most lucid aud readable form. . There is no forcing yourself "to read—you will find that when you open a volume at random, it will be long before you lay.it down. No matter what article catches your eye,, you will find that it fixes your attention..' Very noticeable is. the way in which you run across an article that you have to stop and read forits interest, and > even when, you are looking for something quite different. ~ ' You go to look up " Charlemagne" and the word "Charivari", catches your eye. You may remember that this word is the subtitle of the London "Punch," and you never were quite sure what it meant. You find that it means "a mock serenade, ' rough music' made by beating on kettles, fire-irons, tea-trays or whatnot." You are surprised to find that the word is closely associated with a New Zealand custom, the " Tin-kettling " at country weddings, the charivari being "anciently in France a regular wedding custom." The eye might just as well be caught by the monumental article on " Charity and Charities," with an lccount of all the ways in which the world deals with its poor, or by "Catarrh," telling you simply of its symptoms and cure' or by "Chasuble," or " Charter-party.", It is this supremely readable quality which gives the new Encyclopaedia Britannica so high a value as an educational work. Children—adults, for that matter—will read it without knowing that they are learning, and the knowledge thus assimilated with pleasure will be used with profit. Send to-day, for full particulars of the best and finest book in the world, and the way in which it may be bought for a single • guinea, followed by convenient monthly instalments. To THE CAMBRIDGE UNIVERSITY PRESS, 2, Harris Street, Wellington. P.O. Bo* 142, Please send me, gratis and post free, the illustrated wosoectn* and 56 specimen pages of the new Encyclopaedia Britannica will,' particulars of the temporary minimum prices, 1 Name Address x Wd, 11 .