Page 4 Advertisements Column 2

Dominion, Volume 5, Issue 1390, 25 March 1912, Page 4

Tie most striking feature of the new Encyclopaedia Britannica, Of features which characterise the connow issued by the University of Cambridge, and one which most tents of the new Encyclopaedia Britannica, sharply distinguishes it from previous editions, is its small bulk, perhaps the first to find mention should be its The 10th edition, it will be remembered, consisted of 35 comprehensive scope. This was by no means volumes, each measuring V/?, inches in thickness, and weighing 71b. a quality of the Encyclopaedia Britannica in The 11th edition contains over 2 million words more than did the its earlier editions, for, although the very 10th, or the equivalent of two extra volumes. Produced in the same word "encyclopaedia" seems to, promise an style, the new edition would therefore have consisted of 37 volumes, all-embracing range, the first edition ignored together occupying a width of nearly 8 feet and weighing 2591b. both history and biography, and bestowed but As it is, the new edition occupies a width of only 30 inches, and scanty attention upon geographical headings, weighs but 841b. In other words, the equivalent of two volumes But subsequent editions enlarged the scope has been added in matter, and the equivalent of 24 volumes has of the work, until, with the present issue, the been taken away in bulk. This seeming miracle has been per- Encyclopaedia Britannica includes up-to-date formed, without change in the size of type, by the employment of aud authoritative information on every topic India (or Bible) paper. This is a pure rag paper, hitherto known as to which the reader may reasonably ask a chiefly for its employment in printing expensive Bibles, which is question. The quality of inclusiveness is of extremely tough and opaque in spite of its, very thin substance., prime importance, for no reader can say that About 90 per cent, of the 50,000 persons who' have already bought there is any matter updn which he may not the new Encyclopaedia Britannica have preferred this convenient require information; indeed, his sense of conand beautiful impression, which the great demand justifies the fidence in the resource at his disposal rests publishers in selling at an increase of only Is. 2d. per volume over upon his conviction that everything is here, the price of the impression on ordinary book paper. The effect of even though he may not foresee the need of it. this innovation is well shown in the accompanying illustration, The feature of the new edition which will which is reproduced from a photograph. The new edition, contain- mos t impress those who are familiar with the ing over 40 million words, is no more than a good armful. This 9th is the well-considered distribution of more feature, purely material though it be, is a very important one, not exhaustive information under a larger number only because the entire work occupies but a small space in a room, of headings.' The tendency to dismiss an iinbut also because its individual volumes are light enough and p Orta nt subject in one comprehensive treatise slender enotigh to invite reference and to be read with comfort. was an inevitable consequence of the conditious under which all previous editions of /|||y|jljk the Encyclopaedia Britannica have been made. . Wf t§ A single editor, pre-occupied with the busi- « I%h I ness P re P ai '^ u §i) f° r serial publication, one \ 1 / volume after another of a work which takes \ "V , 7 all knowledge as its province, might, well feel , 1 satisfaction in knowing that this or that sub- -£— Jfsi</ ' ject would be fully accounted for in a compre- \ !!\ J/ / J!*\ tensive article by a great authority. %JMi y / * n tlie Cl ' eat^oll °* a new edition, on the m / otner hand, the editor was not preoccupied Hf iTFKF ■ P re P arat i° n °* single volumes'for the i$L U -illl =11111 ill im '" * i 111 J II P ress, but witll tlie P lanniu g °* a scheme ao ' ■''■' iff • -I Tγ £rPil' tW cording to which this : or that subject should I f if" I ill ' I'M' II if I IF - be.dealt with in a series, of. connected articles. ''' ■'' "' \ 1 m M I'' ■ Ml I i! a 1 !/ under the heading.'mosi: favourable 'to its exii 1 I I i Hi IS ! 111! haustive treatment, and most likely to prove J I I I II i J 1111 !IJI ISI . useful to the reader and the enquirer. p Finally, the full , treatment of all subjects by leading experts renders the book attracti^e even to the reader who turns to it merely for. ¥ Isi iffllP entertainment. The purchaser of the new !_^rrte*-»^r* !i Britannica brings into his '■' ill'll house a resource which he knows will not fail' \1 11111 111 m * or re^erence or * or st udy. But. in its \l Sllllll \1 I pages he will also possess an inexhaustible,, V |\||lf|i f j store of good reading. No other book can. j| Wll I • ' compare in interest to this one, in which the If v'fa • I whole world, all its great men and women, its I Iμ aJ I history, its various races, its activities in vl lit J -'i science, art and industry, its speculations and Printed upon India (or ,\ mm, Jl'f Pnnted upon ordinary .. , • ,-, j -i i i ,i ,1 •■• ' x , w 11UllS , its faiths, are described by the authorities Bible) paper, the en- B M M fi paper, the same 29 . , ~ . . tire 29 volumes make I 11 1 volumes make a row wlloSe WOrd T* thc SU^tCt carnes moSt ' no more than a good V 1111 J 7 feet wide and weigh weight. _ Here is reading which, however > armful. Wi /• 11 I! I|J 2401b. lightly it be taken up, yet leaves behind it Jcl__jL_j II permanent gain—facts that fall into their L <o&r*rl appointed place in the reader's mind, thoughts ' iat ome to *" m ' knowledge that will be ' helpful in all his pursuits. Please bear in mind that a great advantage in price is offered to prompt purchasers of the new Encyclopaedia Britannica. The Cambridge University Press has shipped to this Dominion a limited number of sets for sale at the. minimum subscription price. After these are sold the price in New Zealand will be increased, as it has already been increased in Great Britain. The rate at which orders are now being received shows that the stock will soon be exhausted. Delay will penalise you, for the new Encyclopaedia Britannica, in the. judgment of 50,000 purchasers, is absolutely indispensable to those who care about the improvement of their own knowledge or the education of their children. A full description of the book, with particulars of the temporary minimum prices, will be sent on receipt of the subjoined coupon. It is urgent that you should make up your mind at once, as delay must mean that you will have to pay the increased price-therefore post the coupon TO-DAY. A newspaper announcement is no place in which to \~^'y^ Twmmoz "'" "'"" attempt any comprehensive description of so important J 2 Harris street, Wellington. ' r!o. Bo* 142. a publication as the new Encyclopaedia Britannica. The j J\\f » lc ; s«t» and post free, the aiart«Ud pectus, 1 , . ~ . , ~ ~ . • specimen pages mm prices of the ucw Lucvcloracdia Bnlaunica. reader who wants further information can obtam an j ' illustrated booklet of 40 pages, with 56 actual specimen ' amc '" ; pages of the Encyclopaedia Britannica printed on India Address...., paper, by posting the annexed coupon to-day, Ws§~ w<3.7