BOURNEVILLE COCOA: ITS MAKERS.

Dominion, Volume 2, Issue 621, 25 September 1909, Page 13

BOURNEVILLE COCOA: ITS MAKERS.

In Ghuinco 'Street, just round (ho corner from Cuba" btroet, stands'a. handsome, fqurstbry. business .warehouse,. which is the iirst "American,.rivetoil, 'steel-fr'amod.'ferro-concre..! structure of its. kind' jii"New Zealand.- 'iiuo, there ,aro other '■' "steel-irnmed, ferro-concrct? premises' already in' existence,' but the; point- to bo 'noted'uboiit thS structure iwideri mention* is (hat tho entire, framework, from the baso : to the flatrbof, is uf riveted.steel,,.and represent the . maximum fire: and. ■ earthquake resisting capacity I 'of "'tho''niodoru. building. .-Its architects (Messrs, 1 Hoggurd and <Prouse) have made a special study in America of' this type of bnlding, and they consider that its structure principles are'especially adapted for tho conations of Wellington,' which has experienced 'seme tolerable "snakes" within the last .fifty The".owners are- the famous. old-established English .firm of Cndbury Bros., Ltd., whoso celebrated cocoa and-chocolates have for years past ranked with the best ■ products of this branch of manufacture.'• In' May, 1890, tho-firm opined, a branch house in I'arish. Street, end Mr. l'\ Mcadowcroft; whojoined'the'ilelbourne branch: in 18S5, 'was'' sent over to supervise business. 1 For a number of years trade.was fairly quiet, but after the death of.one of.the Cadbury brothers" the firm was converted, into

a .i.tivatc limited liability company,, «'Hji V; o ichcv ; oY''bolnnicreiar enterprise' aim 'cxUnsne uVvcl'opmonfc Jil'l'JOD the lirni .placed its, now famous. I SoufWi I lb' cocoa lit the • market: •' i'ho. (inn's -.standard '■'product was previous!};. thrv well • known' "Absnlhtcly l'nre Cocoa, ..which still is.c6uu'ted:'to,bb'.ono'o.t' th'eJinest.coeoiin the .mnrket:lß&V W'jbpfllar , lll ,stfl fo J-;'.» moro'Klfelily-llnvoureu product induced the farm ti''introduce ' their "■'."Bournevillo.': Cocoa.. "Bouruevillo" caught on, and a hugo export trade has been ' built up : .on the .sales OMJus particular brand 'alone, to .say'nothing of'the tradf. in tbofirin'B well-known chocolate9.;V'.ith tka rapid dovolopuicnb of the'export business CiVme n heavy prcssuro on the storage capacities of the firm's oversea branch houses, and ;tbc directors'decided'that jtlio Wellington branch should lcavo I'arish Street, and built'the handsome modern business warehouse in Ghuinee Street (reproduced. above). >' In- this building, which is fitted, with ovcry ■ regard: to eon; veniencc and saving of time, the branch stall is now located.- An inspection of the building rovepls 'an excellent idea of Us strength a»r. fit-resisting'capacity. Even the floors are of .concrete, so'tliat tlio only inflammable material are the fittings and'contents. The stairway; is also fireproof, being of concrete and steel. 'Iho offices are: most'tastefully fitted up. ,