"A LIVE STORE."

Dominion, Volume 2, Issue 516, 25 May 1909, Page 8

"A LIVE STORE."

Messrs. - Voitoh and Allan, the well-known drapers, mercers, and general house furnishers, of Cuba Street, pride themselves—and with reason—on the fact that theirs is a "lrvo" store. "We're overstocked," they eay in a salo announcement, publishod elsewhere, "by .£20,000. Tempting prices, oaused ,by the usual complaint (tightness of money), induced us to buy much more' heavily' than has been our wont, and despite the huge trade ;we are doing our stock is too heavy by this amount. With money at the price it is, wo reckon that those surplus goods are costing us at least >£1200 per annum in interest, and we are risking the possibility of having winter styke left on our hands at the end of the season. Wβ keep a live store, not a museum, and we pride ourselves on the fact that there is not an old garment in the ■entire stock. To make a certainty of being in this happy condition iu the near future wo recognise that a big sacrifice must bo made now. We prefer to make the first loss tho only loss, therefore, we have marked everything at prices that will finish the argument.'; Don't forget, we aro going to lose monkey to make money. This is no sale of odds and ends, no offering of undosirable stylos, but a complete clearance of tho newest and most fashionable goods of the season." Then follow lists of the lines to be sold. Housekeepers, young, old, and prospective, will 1 no donbt make aYspecial note of the event, especially of tho fact that tho 6ale commences to-day, May 25. A sale of this mag-, nitudo doos not come round overy day, or every six. months, for that matter. Very great sacrifices are announced in tho drapery departments, where the surplus is heavy, \but the scopo of the sale embraces almost everything in the way of general house furnishings that one could possibly think of. V