RUSHING INTO PRINT.

Dominion, Volume 1, Issue 299, 11 September 1908, Page 6

RUSHING INTO PRINT.

There Is only on# excuse for a-Retaii Store -'-rushing into -print," and that is to telj the public in plain, honest language facts about the .store,'?,, doings—the new things to be Been and bought, the special offerings, the cut in prices, and other items of storo news that are sure to be interesting to sqmo.portionl.of...the .community. Facts—good, solid, .clean truths—that the people can rely .upon, and accept .with absolute confidence. Our. advertisements are built.on this basis,;firstly, because,,it ifi.tho only honest'policy worthy of; this'great Store; and secondly, • because fit .is-rso.und'.businoss policy. Our • advertisements may nob bo brilliant examples of literary excellence, but they are gems that scintillate with truth. We invite you to our Store on thVonly terms that should prevail between retailer:and customer—perfect frankness. "/«')• .; ~~ ' !ii(' - • • ■ . . ■ - .'Of!'? V SMART SUMMER DRESSES. ' Every day's delay lessens the choice'to you/ for'tho'ladies are now eagerly making selections from our beautiful aggregation of Smart Outer Garments. DAINTY SUMMER DRESSES,■. in' Muslin, Voile,'"and Sills;/ in : Princess and high-waisted styles. A Charming Dress is .in Whit'o Met BodiceJ-with-broad bretelles and ends of Chene Silk, covered with heavy Guipure,.lace,.,with'ipatijern, corded, Vest of tucked net with gold fanoy stitching down centre, folded ; very full Skirt, trimmed glace folds and tuoked panels, . i ' At £8 18s. Od. SMART WASHING DRESSES,' 'in plain, coloured - arid "striped 'Zephyrs, in • American shirt-waist' style, or with small lace, vests..or .yokes,..nicoly,,cut skirts, . - From 16/6 I)AINTy SUMMER DRESSES, in delicately.,,coloured,..faiiri9s; ,?.uch as Printed Voiles, Silk Canvas, Liberty Silks;. Delaines,- and Muslins, 1 are-marked At 63/- to 10 guinoas SIMPLE COTTON DRESSES —Blouse and Skirts in stripes, l cjiecks, and plain coloured Zephyrs jjr Cambrics, with laco yokes ;.others with, plain puritan collars of embroidery . and silk ties,. . lo.:-..: At 16/6 to 37/6 " SPRING COSTUMES.—These' are in every , variation ,of, ,the " Directoire " style, and aro made of Faoe-cloths, Lustres, and light-weight-Serges. .' -An;oxceodingly Stylish Gown is in Light Saxe Blue Satin Face-cloth, with three-quarter cut-away Coat trimmed self-coloured silk braid, or roll collar of Palest Green-Satin. The Skirt is long .and full, with box-pleats down'front, price, 6} gulnp?s.; ;,otljerß from 72/0 to io guineas TWEED WALKING'SUITS are still'a necessity, and the NEW PATTERNS are very pretty. ■■ The fitting hip coat with' well-flared Skirt is thp ; smjirtest thing for travelling • or'country.war,' """ 1 ' At 59/6 to 105/A PRINCESS ROBE, in white ground Silk Muslin, with black spots and broad black satin, bands, high-waisted Bodice with pointed' Vest "of white laco outlined with Pale Blue, tucked Corselet'and broad band,at.Joo.t , of,; Skirt.; A remarkably pretty Dross, ; •> • At £B'BB. TWEED WALKING SKIRTS.—One of the"smartest:'of' these "is"made in a light ground Striped Tweed, with broad woven band of-self-cheok-at. "foot.-.. Grey, Green, Brown, and Navy Blue Stripes,V' , , .. , At 26/6 "" ■ '"Other Styles from 15/6 to 35/G DUST AND RACE COATS, .in Shantung and iTussore Slk,i Lustre, and Sicilian. The . prevailing stylo is a loose full length Coat with .the'new sleeve cut right up into tho . collar, and smartly trimmed with Laces and Embroidered Galoons, ... At 22/6 to 89/6 FACE-CLOTH RACE COATSj in e^wis. l% " A particularly smart Coat is in Cinnamon Brown, with.c6nar.^nu 3 /roU^,f'rqht' l .of Tussore Silk, liand- '. embroidered in floral designs, slashed at sides and lace'd l; with black silk cords, which with the black, satin stole that falls, from the.neck, Ogives the required relief in colour, . . zry:ir-y -■■ At £8 18S. 6d.