Page 7 Advertisements Column 1

Clutha Leader, Volume XXXVII, Issue 50, 20 December 1910, Page 7

DRMORSES PILLS

WHAT ADVERTISING DOES.

Sir Thomas Dewar* speaking at a conference of advertisers at the Business Exhibtion at Olympia, London, just before the mail left on October 20, stated that in modern commerce advertising was the thing, and he thought it had been the thing for all time. In Egypt he looked upon the benign face of Rameses_lL, whose statue sat in the British Museum, and he said: "What a great advertiser that man was." Every pillar and every temple all along the Nile bore the name of that monarch, who hall-marked everything he could lay his hands on. (Laughter.) He sup. posed that in the days of-ancient Egypt there were no anti?advertisement leagues. No matter what sphere of life a person might occupy (continued Sir Thomas), whether he was a great politician or an actor, advertising was the thing to-day. (Hear, hear."). Advertising must be done persistently and consistently for at least three years before the advertiser could get the return which he expected, If it were discontinued in less than that period the money spent" was lost. He emphasised the importance.of giving value and remarked that more, money could be dropped by pushing a bad article than even in some gold mines and rufa{ber companies. "Good value and Jnd> 1 WQ.ua i» Mft «Ww,