Newspapers voted most informative medium - ; - - ~ ~ v_._ — • - —- 7 i •' > \ -Q'x TWI? j j \ 11117 ■7 - V".? 7-;7 ’ IJUjOO . I \ CHULSTCUUWJB. Wi.W ZEALAND. , . . . '*>.*> "•*> “ / Your Daily Newspaper is rated by consumers as the most respected and informative advertising medium. In fact 56% * of those surveyed said that they found newspapers to be the most informative. While only 30% * of those surveyed found TV the most informative medium, 24% * said Radio, 21% * Direct Mail and 20% * said they found Free Newspapers to be most informative. .J- .' Place your advertising in the most respected medium — Your Daily Newspaper and get results. * (Source AGB M c Nair Qualitative Research 1987) THE PRESS Private Bag, Christchurch. Ph;(03) 790 940 ‘ ; '. . ’ . •' i*. ‘ ’ r : : -j . 5 > . - - ,o'' , 'VA- ' -7
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Press, 28 December 1989, Page 11
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119Page 11 Advertisements Column 1 Press, 28 December 1989, Page 11
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