Company fills gap in marketplace

Press, 21 August 1989, Page 30

Company fills gap in marketplace

( Any organisation wanting to be successful must find its niche in the mar- ' ketplace. This is especi- | ally true for transport i companies such as . Wilder Transport, Ltd, which has been operating in a deregulated industry for more than five . years. According to David I Wilder, the managing I director of Wilder Transi port, a transport firm needs to do more than * just take goods from one I city to the next I “In our own case we have been able to fill a ' gap left by companies I that have noved to the i North Island in recent years. These companies ! still neeed to be reprei seated in the South Island, but they may not

want to set up a branch in Christchruch or Dunedin.

“With our managed warehouse facility we are able to be a large distribution centre as well as a nationwide transport operator,” Mr Wilder says. Managed warehousing fills a definite need in the marketplace. For example, a large Aucklandbased company can have its goods transported to Christchurch, stored in a suitable warehouse and then distributed throughout the South Island from the central depot as required.

That particular Auckland company may have one of its stores people working in the

Christchruch distribution centre.

As well as serving North Island companies, the managed warehouse also serves local importers.

“An increase in importing in recent years has created a demand for modern secure warehouse , facilities,” Mr Wilder says. “This is especially so in Christchurch which has an international airport in addition to its access to shipping. “There are few developed managed warehousing facilities which are able to satisfy various client requirements, the essential element being ah efficient service that keeps costs down.” An increased demand for managed warehousing has enabled Wilder Transport to expand into a new warehouse and office facility covering more than 3000 square metres. The recently completed multi-million dollar complex is

equipped with the latest surveillance equipment

to provide the best protection for the large quantities of stored goods. The surveillance equipment is connected

to Armourguard. Wilder Transport also provides office accommodation for companies requiring a small Christchurch depot attached to a large transport company. A number of new offices are incorporated into the new transport complex. Office backup facilities include a conference room, bar and kitchen and the latest in technological aides.

“Our office facilities ideally supplement our managed warehouse concept,” Mr Wilder says. “About 20 per cent of our office space and supporting facilities are utilised by Wilder Transport. The rest is rented out mainly to North Island companies requiring a distribution point along with some administration in Christchurch.”