Strong product lines

Press, 19 May 1989, Page 14

Strong product lines

There are three main reasons why consumers choose to install aluminium replacement windows in their homes. Aluminium windows let more light into a home, lessen maintenance, and improve the appearance, and value, of a house. According to the managing director, Mr Ron McHicholl there are many reasons why consumers choose Avon products. A reputation for quality, coupled with a wide range of colour and style choices for either character or contemporary homes, are

high on the list of reasons.

Of equal importance, he believes, is the fact that the team of trained sales consultants provide expert advice.

“I do not use the word ‘expert’ lightly,” he said. “Our sales consultants are all highly trained in product familiarity, both initially and as an ongoing process.”

The use of contract tradesmen installers who specialise in this work is also important, he asserts.

Conservatories are now widely accepted as

one of the most economical ways of extending the living area of a home. A cheaper option than building a conventional room, a conservatory also permits year-round use of a patio or deck area and protects people from the vagaries of the Canterbury climate. “Conservatories provide people with a literal place in the sun and provide a space for plants to bloom,” said Mr McNicholl. He is sure of the reason why consumers so often choose to have a

Fisher conservatory from Avon Aluminium. “People respect our depth of experience, we 'have built and installed literally hundreds of conservatories in Christchurch alone,” he said. Again, the use of specialist installers for the product has provided another marketing “plus,” he believes. Strength designed into the extrusion and a very good design service available through the company’s sales consultants are other major factors in the success of the conservatory trade.