Cardboard for milk to change

Press, 29 April 1989, Page 8

Cardboard for milk to change

By

SARONA IOSEFA

Tetrapak, the company which produces cardboard cartons for milk, will change the cardboard it uses after tests showed that an American and Swedish cardboard had storage performance equal to glass and plastic.

The managing director of Tetrapak, Mr Charles Aiken, said the decision to change to the American and Swedish cardboards, was made 10 days ago, but it was not official until the first preliminary test results arrived. “The D.S.LR. tested glass and milk cartons of the American and Swedish board, and found the milk in cartons and glass showed no detectable traces of dioxin,” he said. "So consumers don’t have to fear buying cartoned milk.” Mr Aiken was asked

whether the dioxin scare in March had anything to do with the company’s decision to change the board. “Trace elements found in the milk were far too small to cause any concern, but it certainly affected the consumer who suddenly stopped buying the product,” he said. “To allay those fears and from a pure marketing point of view, we are making a change.” Mr Aiken said the board change would cost' little more. Asked whether there would be any recognis-

able change in the packaging of cartoned milk with the cardboard change, Mr Aiken said that was “entirely up to the milk industry.” “They still have stocks of old cardboard, so I guess they will get rid of that first. Mr Aiken said the most important point was that consumers knew there was nothing to worry about in cartoned milk consumption. “The D.S.LR. has fully approved the new board, and that’s good enough for us,” he said.