Midi stereos now popular

Press, 28 November 1988, Page 24 (Supplement)

Midi stereos now popular

Four significant factors have contributed to the dramatic improvement in audio quality which has taken place in Christchurch over the last two years. These have been the advent of the compact disc player; the incorporation of the C.D. facility into the home stereo system; the arrival of the FM stereo frequency providing a crisper, clearer sound than that of the AM frequency; and the technological advances made by the major Japanese manufacturers of audio equipment, which have given improved performance and increased reli-

ability. Also benefiting the consumer has been the reduction in prices of audio equipment — buyers get much better systems for their money than they did two years ago. This is largely due to the shifting of Japanese manufacturing operations to countries such as Korea, Singapore and Taiwan. In many cases, the production plant and supervisory staff are Japanese so there is no loss of quality. Changes in technology have also brought about a change in the size of home stereo systems, with the midi

system now proving one of the most popular types. Offering quality and performance in a compact package, midi systems provide an excellent sound without taking up half your lounge area. The system can be easily accommodated on shelving or built into a racked cabinet. Whatever your budget, Noel Leeming’s has a midi system to suit. These range from the lowest priced model at $249 up to a highly sophisticated system with a $5OOO price tag. But no matter what size system you want, Noel Leeming’s can supply it.

Brands stocked include such well respected names as Technics, J.V.C. and Pioneer. The firm specialises in matched audio systems, putting together components designed to be compatible. For example, it is important that the output of the amplifier is compatible with the handling capacity of the speaker system, to ensure the best possible sound from the system. Noel Leeming’s specialist stereo staff know the products and make it their business to explain to customers what the various types of system offer.