British magazine expands to Australasian edition

Press, 12 October 1988, Page 5

British magazine expands to Australasian edition

The international science magazine, “New Scientist,” will roll off presses in Melbourne next week, in the first phase of an expansion programme that will see an Australasian edition published next year. Until now, New Zealand readers of the Britishbased magazine have had to make do with seafreighted copies, 13 weeks late. The move to Australia will enable copies to arrive within a week of publication. Initially, 20,000 copies will be printed in Melbourne, of which 3000 will be shipped to New Zea-

land. “New Scientist” is one of 16 special interest magazines published by the IPC Holborn Group, whose managing director, Mr Andrew Walker, is currently visiting Australia and New Zealand to oversee the birth of the new venture. Mr Walker said from Auckland yesterday that the second phase would start in February, with the opening of an editorial and advertising office in Melbourne, collating Australasian input for the Australasian edition. The move would make the magazine more accessible, he said.

Originally intended for businessmen, “New Scientist” had narrowed towards scientists, but was broadening its readership again, to attract business- ; men, students, scientists, research and developi merit people and accoun- : tants, said Mr Walker. It aimed to make scieni tific developments understandable, and fought for I various causes, such as ; the Chernobyl disaster, he I said. i “New Scientist” was the ; one magazine actually ; giving an opinion and a push to ensuring the same • sort of thing does not happen again, said Mr Walker.