Big Mac action
NZPA-AP Baltimore Representatives of the fast-food giant, McDonald’s Corporation, have testified that Quality Inns International was infringing its trademarks by using the name, McSleep Inn, for a new chain of economy hotels.
McDonald’s took immediate exception last September to the use of the "Me” prefix after Quality Inns announced the new chain of hotels, which will offer a night’s lodging for SUS2O to SUS 29 ($3O to $43). After repeated warnings from McDonald’s to stop using the name, Quality Inns filed suit against the international hamburger chain, asking a Federal judge to declare that McSleep did not infringe the chain’s trademarks. When McDonald’s successfully sued the owner of a New York store called Mcßagel, a Federal judge ruled that the business community generally recognised the “Me” formative as a symbol of McDonald’s services and products.
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https://paperspast.natlib.govt.nz/newspapers/CHP19880805.2.104.23
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Press, 5 August 1988, Page 30
Word Count
138Big Mac action Press, 5 August 1988, Page 30
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