Page 30 Advertisements Column 1

Press, 11 July 1988, Page 30

IBM promises. IBM® has introduced an entirely different range .of personal computers, the Personal System/2™ With the promise of a new operating system, called OS/2™ which may be released in stages over the next 12 months. Then IBM can introduce a graphic user interface, to provide executives who aren’t computer experts with an easier, more intuitive way of working. And consistent software applications, so that all programs will operate in basically the same way. But promises are always in the future. Neither of these benefits will be operational for quite some time. In the meantime you can wait for IBM to realise its promises. Or see how they’re being delivered today. With the Apple Macintosh 11. Apple delivers. Power Station The new Macintosh II is a true high-performance computer. Its new-generation 32-bit microprocessor — the Motorola 68020 — clocks in at 16MHz — twice as fast as many minicomputers. A High-speed maths co-processor comes as standard. Its 1 megabyte standard memory is expandable to 8 megabytes on the motherboard, gigabytes with expansion cards. And a built-in hard disk can store 20, 40 or 80 megabytes of information. In effect, the Macintosh II offers the power of a technical workstation. At a fraction of the cost. Open for business Macintosh H’s open architecture allows you to perform massive calculations or large CAD applications. Macintosh’s six expansion slots “configure” themselves (contrast that with other computers you know) to let you tie into a mainframe — or network with other Macs or PCs. Even run other operating systems like MS-DOS. A video card and high-resolution colour monitor give you virtually photographic quality from a palette of 16 million colours. Consistency With consistency from program to program, Macintosh will remain in front. From the outset, Apple insisted that all Macintosh software operate the same way. To make computing easier — and more useful, especially among computer-shy executives. Mac’s system has been proven to lift productivity and cut training costs. With obvious advantages on the bottom line. (Independent studies by Peat, Marwick, Main & Co. and by The Gartner Group Inc., have shown absolute productivity gains in excess of 23% with Macintosh.) Macintosh serves a function that enhances a company’s existing computer power and delivers a better return on your total computing investment. See it. Touch it. Use it. Apple listened to the needs of corporate customers and designed the perfect computer for them. Now you can see how closely we’ve listened. At Business Forum 88, July 18 & 19, Civic Regency. You will see the Macintosh 11. You can touch it. And you’ll be able to do something you can’t do with promises. You can use it today. Call Apple Computer (09) 399-930 for your personal invitation. < Macintosh IBM is 2 registered trademark of International Business Machines Corp. PS/2 and OS/2 are trademarks of International Business Machines Corp. T i