Designed for the customer

Press, 16 June 1988, Page 42

Designed for the customer

In the retail world the customer is king and Firth has gone out of its way to ensure this is true at the new complex at the comer of Sawyers Arms and Broughs Roads.

From the moment customers drive on to the extremely spacious site their needs and requests are of prime importance. From a large carpark customers progress along a covered walkway past different displays of tiles, bricks and blocks set in a garden and lawn environment to the wide-open reception area and showroom.

With an abundance of natural lighting, the showroom lets customers see the incredible range of products Firth has to offer.

Also, there is a room set aside where the customer can discuss concepts, the full range of Firth products and how each one can be used in different circumstances. “This customer comfort lounge means clients have plenty of time to sit and talk about individual

needs and new developments. There are ample brochures and videos also available,” said the sales manager, Mr Phil Bancroft.

As well as a sales manager, the team comprises four representatives and a quantity surveyor/purchasing officer. “If someone brings in their plans we can not only discuss with them their needs but also calculate the amount, and cost of any items,” he said. Such is the importance of the customer, that Firth spends much time training staff and continually informing them about new products.

The trade also receives “red carpet” treatment. After driving on to the site they place their order at the trade service counter. Information is then passed on to a storeman who collects the necessary material.

Three pallets of every product are held in the main retail yard while beyond the yard are the eight aggregate bins.