Winning advt ‘a beautiful piece’
PA Wellington An Auckland advertising agency, Colenso Communications, has won New Zealand’s main newspaper advertising award. The Newspaper Advertisement of the Year Awards were announced in Auckland. Commenting on the winner’s advertisement, prepared by the agency for its client, Fisher and Paykel, the chairman of the judges, Mr Bryce Courtenay, said, “I was
specially delighted that this year’s chairman’s award is a retail advertisement, written and art directed with humour to which customers relate.” He called it “a beautiful piece of advertising”. Winners were: Agricultural and horticultural: J Walter Thompson of Wellington, for May and Baker. Automobile and automotive equipment, transport: Hutcheson Knowles and Marinkovich, for New
it Zealand Motor Corporas tion. I- Entertainment and d travel: Mainstream FCB r of Auckland, for New Zeas' land Insurance. Food, drink and tobacco 11 products: Mac Kay King of Auckland, for New Zea--land Breweries. [y Office equipment, v finance, insurance: y Hutcheson Knowles Mar- ,. inkovich of Auckland, for / Chase Corporation. s Miscellaneous: Mac Kay w King of Auckland, for
Metro Publishing Partnership. Campaigns: Hutcheson Knowles Marinkovich of Auckland, for Les Mills World of Fitness (over-all winner). Lintas Auckland, Ltd, for the Regent of Auckland (less than tabloid). Sport Colour: Lintas Auckland Ltd, for Subaru New Zealand. Retail Advertising: Colenso Communications of Auckland, for Fisher and Paykel.
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Press, 4 May 1988, Page 27
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219Winning advt ‘a beautiful piece’ Press, 4 May 1988, Page 27
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