Page 23 Advertisements Column 1

Press, 25 January 1988, Page 23

Subtractions: Additions: 1. New 1988 prices 1. New extended model range Effective immediately - pricing realignments on new More models means more choice. Toyota cars and light commercial vehicles. Prices have been More choice means you can select the vehicle best reduced by an average of 5% with reductions of up to 10% suited to your budget and driving requirements, on some models. In many cases, Toyota models are firm And Toyota provides the most extensive range of new price-leaders in their respective classes. vehicles in New Zealand; 37 car models from $16,995 and While these new prices represent savings of thousands 27 commercial models from $17,995. of dollars they are just part of a total benefit package N^Jto l d 988,after21yearsofoperationin 2. New extended warranty At Toyota, it’s not just the subtraction of dollars that This is yet another “first” for Toyota buyers. counts. It’s what we give you in addition. We are pleased to announce that all new Toyota / Please read on and see why 1988 will undoubtedly be vehicles sold from the Ist of January, 1988, are covered by the best year in which to invest in a new Toyota vehicle. a free, two year powertrain warranty. Other manufacturers can only offer you half that cover on mechanical parts. This new, extended warranty aptly demonstrates the confidence you can have in the quality of all new Toyota vehicles. 3. New vehicle service schedule Through Toyota’s quality programme, all new Toyota owners in 1988 will benefit from a major advance in service scheduling. This new plan will reduce the cost of servicing your vehicle by at least 20% over 2 years. The arithmetic isn’t difficult. It equates to a significant saving in the running costs of any new Toyota. At Toyota, what we’ve added on is just as important as the dollars we have taken off. Clearly, 1988 (not 1989) will be the best year in which to buy a new car - to invest in a new Toyota. Take advantage of this dramatic new consumer benefit package and see your Toyota Dealer soon. He’s got the proof, the final proof, that real quality and a genuine commitment to the customer, are indeed affordable. TOYOTA