Market research questioned
The joint function of some agencies conducting public opinion surveys and market research programmes for the Government was questioned by Mr Bolger. Questions in Parliament by the National Party had shown that the Government was commissioning for its work the same agencies that were running independent political opinion polls. Heylen, the National Research Bureau, and
McNair had all won contracts to do specific polls for the Government. “Any responsible incoming Government must now introduce tough new rules to ensure that such abuses never happen aggain,” Mr Bolger said. Such rules would have to go far beyond market research. They would have to say precisely what was permissible in Government advertising and what was not.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/CHP19870716.2.66
Bibliographic details
Press, 16 July 1987, Page 8
Word Count
117Market research questioned Press, 16 July 1987, Page 8
Using This Item
Stuff Ltd is the copyright owner for the Press. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons BY-NC-SA 3.0 New Zealand licence. This newspaper is not available for commercial use without the consent of Stuff Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Copyright in all Footrot Flats cartoons is owned by Diogenes Designs Ltd. The National Library has been granted permission to digitise these cartoons and make them available online as part of this digitised version of the Press. You can search, browse, and print Footrot Flats cartoons for research and personal study only. Permission must be obtained from Diogenes Designs Ltd for any other use.
Acknowledgements
This newspaper was digitised in partnership with Christchurch City Libraries.
Log in